OpenText Enterprise CDP

OpenText Experience CDP unifies customer data to enable organizations to deliver the right interaction at the right time, in the right place and in the right context. Providing a common view of customer profile and audience data across various touchpoints, Experience CDP allows businesses to provide relevant and contextual customer experiences and communications.

Features

• Customer profiles and audiences - Creates and manages customer profiles to unite data, such as behavioral and demographic, from multiple sources.
• Integration with Google Marketing Platform - Gathers valuable segment and audience data to feed Experience CDP.
• Integration with TeamSite and Exstream - Improves and personalizes customer experiences and communications while continuously enriching customer profiles, enabling personalization at scale.
• Custom connector capability - Allows users to create connectors for any other data source or application.
• Privacy control - Securely captures and controls data as required by privacy rules and regulations, such as GDPR.