OpenText Experience DXM

OpenText™ Experience for Digital Experience Management (DXM) offers content management, digital asset management, creative workflows, personalization, targeting and customer data technologies in one platform. Experience DXM offers a holistic approach to B2B, B2E and B2C experiences.

Features

• Core content management - Offers content management and extends to experience management capabilities using the modern architecture and tools of OpenText™ TeamSite™ to create, manage and deliver content-led experiences.
• Embedded digital asset management - Brings experiences to life with integrated images, videos, audio and animations using OpenText™ Media Management to search, organize, store and manage rich media work.
• Targeting, personalization and orchestration - Delivers relevant, personalized experiences and uses experimentation, such as multi-variant testing, with a common data layer through OpenText™ Experience Content Data Platform (CDP) and orchestrates journeys with OpenText™ Core Experience Insights.
• Decoupled-hybrid delivery - Scales with a high-performance architecture to manage the various options for high-availability security, and supports dynamic and headless content through runtime APIs, authentication and applications, such as single page applications (SPA).
• Intelligence and insights - Applies embedded AI and machine learning for intelligent content, uses OpenText™ Core Experience Insights for event tracking and dashboards, tracks performance with integrated Google Analytics and performs behavioral analysis.
• Extendible platform and integrations - Offers platform services, workflows and integrations with market-leading solutions, including Google Cloud, Microsoft applications, translation services, OpenText™ Exstream™ and OpenText™ Content Services Platforms.