Oracle Moat Measurement

Moat Analytics is used primarily as the preferred viewability partner our agency uses for all digital display campaigns. It offers a number of various metrics that we are unable to measure with a third-party ad server. Some of the metrics our agency focuses on include: “In-View Measurable Impressions” and “In-View Impressions”. Capturing and reporting these metrics allows us to see if our digital placements are actually being seen by users. The implementation process for the MOAT pixels for display and video is a very easy process. One issue we do have with MOAT is if the placement isn’t served in the third-party ad server, we are unable to implement the MOAT pixel for anything site served. This may cost additional dollars for ad serving, however, we are able to implement the MOAT pixel and ensure the publishers are keeping up industry benchmarks for viewability.

Moat is well suited to implement into digital placements that are being served through third-party ad servers (Campaign Manager, Flashtalking, etc). It holds your publishers accountable from a viewability standpoint.

If you are running high dynamic or site serving placements with 1x1 or click trackers, you aren't able to measure viewability and are at the mercy of publishers providing viewability metrics.

Moat Analytics is being used across the business team. We use it to see how campaigns have done/are doing for our clients. It allows us to hone in on interaction and touch rates and compare which ads performed better. Lastly, it gives us the opportunity to become smarter with our clients.

Moat Analytics is great when it comes to breaking down how creatives and total ad campaigns have performed. It gives us insight on what we can suggest to the client on what they can do better next time or continue to do that seemed to have attracted the most amount of interactions and clicks. Right now we do not use Moat for breaking down video metrics.