The software allows users to monitor, publish and respond via Twitter.
Cat avg: 8.9
Top Performing Features
The software allows users to monitor, publish and respond via Facebook.
Cat avg: 9.2
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
Cat avg: 8.9
The software allows users to monitor, publish and respond via Instagram.
Cat avg: 9.2
Worst Performing Features
Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Cat avg: 9.1
Content optimization
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
Cat avg: 8
Workflow management
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Cat avg: 8.2
Over-Graph (Discontinued) Features from Reviews
Publishing
Scheduling posts to various social media channels and profiles from one interface.
6.4-23%
Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Category average: 9.1
Content optimization
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
Category average: 8
Workflow management
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Category average: 8.2
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
7.3-11%
Automated routing and prioritization
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
Category average: 7.9
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
6.4-19%
Content marketing
Users can discover content from social media conversations and leverage it in marketing materials.
Category average: 8.3
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
9.1+3%
Twitter
The software allows users to monitor, publish and respond via Twitter.
Category average: 8.9
Facebook
The software allows users to monitor, publish and respond via Facebook.
Category average: 9.2
LinkedIn
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
Category average: 8.9
Instagram
The software allows users to monitor, publish and respond via Instagram.
Category average: 9.2
YouTube
The software allows users to monitor, publish and respond via YouTube.
Category average: 8.4
Reporting/analytics
6.4-24%
Campaign success analytics
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
Category average: 8.6
Account management
Users can manage access to multiple social media accounts.
6.4-24%
Role-based user permissions & privileges
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8.7
Over-Graph (Discontinued) Features from the Vendor
Additional Features
Vendor-contributedMulti-Publishing
Multi-Profiles
Analytics