Keep your Twitter active with minimal time investment
Use Cases and Deployment Scope
Paper.li is an automatically curated ejournal that once connected to your Twitter account, auto-publishes daily content that reflects the interests of your target audience. Once or twice a day (depending on your settings) it sends out a tweet with an image and the main news headline and it tags the contributors' handles as well as the appropriate hashtags. Paper.li is very helpful when you don't have the bandwidth to research and publish content manually on a daily basis.
By curating Paper.li journal you can accomplish many goals at the same time:
<ol><li>Add visibility to your account</li><li>Keep the account active</li><li>Pose as a thought leader by sharing relevant content</li><li>Get free traffic to your pages via Paper.li (because in the bio section you can talk about you and your business/product and link back)</li><li>Get more Twitter followers </li><li>Identify industry thought leaders (whose content is being picked for the journal and liked by followers)</li><li>Once you set up the criteria, you can sit back and relax because the work will take place in the background</li></ol>Paper.li used to have a lot more features available for free about 5 years ago. Today, you can get many of them for a small subscription fee.
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Pros
- Adds visibility to your account - set the criteria up and have the ejournal run automatically sending out tweets daily that tag other industry handles and hashtags. By doing so you will keep your account active with minimal time investment.
- Pose as a thought leader by sharing relevant content and industry news and get more Twitter followers
- Get free traffic to your pages by expanding on your company or service in the bio section and linking back
Cons
- Lots of great features are no longer there
Likelihood to Recommend
You don't have a bandwidth to come up with new fresh content daily for Twitter but want to keep the account active.
