TrustRadius: an HG Insights company

Paper.li

Score5.9 out of 10

3 Reviews and Ratings

What is Paper.li?

Paper.li is an automated content marketing solution that uses automated workflows to crawl millions of sites worldwide to collect content and produce automated products like newsletters.

Categories & Use Cases

Top Performing Features

  • Ideation

    Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

    Category average: 8.9

  • Content hub

    Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

    Category average: 9.2

  • Content distribution

    Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

    Category average: 8.1

Areas for Improvement

  • Content promotion

    Includes tools for promoting content by connecting to paid and earned media channels.

    Category average: 8.1

  • Campaign optimization dashboard

    Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

    Category average: 8.9

  • Embedded CTAs

    Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

    Category average: 9

Keep your Twitter active with minimal time investment

Pros

  • Adds visibility to your account - set the criteria up and have the ejournal run automatically sending out tweets daily that tag other industry handles and hashtags. By doing so you will keep your account active with minimal time investment.
  • Pose as a thought leader by sharing relevant content and industry news and get more Twitter followers
  • Get free traffic to your pages by expanding on your company or service in the bio section and linking back

Cons

  • Lots of great features are no longer there

Return on Investment

  • N/A

Other Software Used

IFTTT, Vbout, Klear, Majestic SEO