ParallelDots ShelfWatch

ParallelDots is an AI based image recognition company that helps CPG/FMCG manufacturers and retailers to help perfect their in-store execution. Its solution ShelfWatch automates the entire process of retail execution, and give real-time insights to the field reps/sales reps/merchandisers which helps them execute the perfect store guidelines.

ShelfWatch measures a plethora of KPIs - planogram compliance, share of shelf, other shelf KPIs, POSM compliance, price display detection, and on-shelf availability. It also creates a scorecard for the retail store, and the field rep which helps the CPG HQ in tracking region-wise and sales rep-wise performances.

ShelfWatch is customizable and can be integrated with existing SFA tools.