Content performance analytics
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
Cat avg: 8.9
Top Performing Features
Network for content licensing/production
Includes access to a database of content that can be licensed or a talent network for licensed content production.
Cat avg: 7.3
Closed-loop tracking and reporting
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
Cat avg: 8.5
Campaign optimization dashboard
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
Cat avg: 8.9
Worst Performing Features
Content hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Cat avg: 9.1
Content collaboration
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
Cat avg: 6.9
Content calendar
Allows users to schedule and plan the creation and/or distribution of content.
Cat avg: 7.6
Percolate, now part of Seismic Features from Reviews
Content Creation
Features related to the creation of content for marketing purposes.
8.6+12%
Ideation
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
Category average: 8.9
Approval workflows
Allows users to lay out and track, in some cases automatically, workflows for content approval.
Category average: 7.8
Content collaboration
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
Category average: 6.9
Content calendar
Allows users to schedule and plan the creation and/or distribution of content.
Category average: 7.6
Network for content licensing/production
Includes access to a database of content that can be licensed or a talent network for licensed content production.
Category average: 7.3
Content Publishing
Features related to the organization and distribution of marketing content.
8.4-1%
Content hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Category average: 9.1
Content distribution
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
Category average: 8.1
Content promotion
Includes tools for promoting content by connecting to paid and earned media channels.
Category average: 8.1
Content automation
Allows users to set up automated distribution, personalization and/or curation.
Category average: 7.8
Content Reporting & Analytics
Features related to tracking, measuring, and analyzing content creation processes and content performance.
9.4+10%
Closed-loop tracking and reporting
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
Category average: 8.5
Content performance analytics
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
Category average: 8.9
Campaign optimization dashboard
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
Category average: 8.9
Percolate, now part of Seismic Features from the Vendor
Content Creation
Vendor-reviewedIdeation
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
Approval workflows
Allows users to lay out and track, in some cases automatically, workflows for content approval.
Content collaboration
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
Content calendar
Allows users to schedule and plan the creation and/or distribution of content.
Payment/Resource management
Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.
Content Publishing
Vendor-reviewedContent hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Content distribution
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
Content promotion
Includes tools for promoting content by connecting to paid and earned media channels.
Content automation
Allows users to set up automated distribution, personalization and/or curation.
Content Reporting & Analytics
Vendor-reviewedClosed-loop tracking and reporting
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
Content performance analytics
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
Campaign optimization dashboard
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
Content production analytics
Analytics around time and money spent for content production.
Page-level engagement analytics
Analytics around audience engagement with individual pages of content, for a granular look at content performance.
Additional Features
Vendor-contributedProofing
Campaign Calendar
Work Request
Metadata
Work Management
Campaign Management