Personyze

Personyze is a personalization toolkit that provides tools to create engaging experiences on websites and across channels, using a combination of behavioral targeting, interest-based recommendations, and personalized email broadcasting.

The vendor states Personyze works on any website regardless of platform and can integrate with any CRM, any third-party email solution, and any analytics solution, and comes with Google Analytics integration and internal analytics out-of-the-box.

The first component of Personyze is the dynamic targeting tool, which is used to define visitor segmentation, whereafter Personyze can be used to show them content ranging from simple visual edits on the site to targeted emails, popups, or banners, targeted using any behavior or user variable, including behaviors on the site, referral source, landing page, integrated CRM data, and known interests.

The second component is the dynamic AI-generated product/content recommendations, which are displayed anywhere on a site or in emails, using customizable display widgets. With an algorithm for any situation, the user can combine individual and crowd data to present recommendations like Most Popular from User Interests, View It Again, Buy It Again, Your Abandoned Cart (email or on site), Replenish Your Stock, and Latest Content by Your Favorite Authors.