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pharosIQ

Score8.4 out of 10

14 Reviews and Ratings

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What is pharosIQ?

pharosIQ is a provider of first-party intent-driven lead and demand generation solutions, delivering insights and demand for B2B organizations’ sales and marketing success.

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Categories & Use Cases

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Most Frequent Users

Top 1 industries by verified-review volume.
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#1 most frequent

Professional, Scientific, and Technical Services

“We use pharosIQ paid media programs to generate demand for our security solution areas. These have helped us generate leads for our sales team to follow-up on.”

Verified Review

pharosIQ Reviews

What users are saying about pharosIQ.
View all pharosIQ reviews

Pros

  • Effective for content syndication, mentioned by 7 of 13 reviewers.
  • Facilitates lead generation, cited by 6 of 13 reviewers.
  • Provides a steady flow of Sales Qualified Leads (SQLs).

Cons

  • Reporting and data insights need enhancement, noted by 2 of 13 reviewers.
  • Customer intake form process is cumbersome, according to 2 of 13 reviewers.
  • Limited data insights in reporting, such as weekly dashboard updates.

Check out their Conversational Display Ads

Incentivized
Verified User
Employee in Marketing (5001-10,000 employees employees)

Use Cases and Deployment Scope

At our company, I use pharosIQ within the marketing team to support campaigns that promote our software solutions within the Industrials vertical in Central Europe. From a business standpoint, pharosIQ helps us address the need to clearly communicate the value of our products to prospects and customers. The data and reports generated through the campaigns inform our nurture campaign target group, re-targeting, etc. It also supports sales enablement by providing real-world insights.

Pros

  • Quick implementation process
  • Frequent performance updates
  • Easy to work with!!

Cons

  • So far I got everything I requested or asked for

Return on Investment

  • 30% ROI in our previous campaign

Usability

Other Software Used

6sense, Influ2

PharosIQ - Solid Content Syndication and Unique Display Capabilities

Incentivized
Verified User
Employee in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

We use pharosIQ for both content syndication and their conversational display ads. The content syn is pretty standard, compared to other vendors in the space. We did have some slight targeting and fulfillment gaps, but we were focusing on a niche EU audience, so it was to be expected. The conversational display ads are very unique and offer some interesting analytics.

Pros

  • Good Communication
  • Quick Turnaround
  • Easy to Work With

Cons

  • Greater EU Fufilment
  • Proactively flag issues
  • More competitive display pricing

Return on Investment

  • Lead Goals
  • Opp Goals
  • Booking Goals

Usability

Alternatives Considered

Integrate Demand Cloud, DemandWorks Media, Digitalzone, Activate and DemandScience

Global lead generation at scale

Incentivized
Verified User
Manager in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

TOFU Content Syndication leads across global regions in NA, EMEA and APAC. MOFU Direct Mail survey completions for key regions in NA and EMEA. We were searching for a vendor with low CPL, quality intent and insights and a streamlined lead hand off process into our marketing automation and CRM system. We evaluated several vendors in prior years and were impressed by the quantity of delivery against our target account lists and ICP criteria in addition to speed to delivery from pharosIQ. We also needed to ensure the vendor could work with our suppression list to ensure we were not receiving leads already within our existing database.

Pros

  • Consistent and regular rhythm of business and communications.
  • Streamlined campaign ops team.
  • Speed to delivery and adjusting to marketing team needs.

Cons

  • Increased insights based on intent signals within their platform.
  • Optimization recommendations with regional nuances for global campaigns.
  • Expanded offerings for mid-funnel engagement.

Return on Investment

  • Campaign influence of pipeline generation (5x ROI)
  • Over 9,000 new names added to database
  • Low MQL Conversion

Usability

Other Software Used

Salesforce Sales Cloud, Adobe Marketo Engage, Domo, monday.com

Great option if youre looking for high quality leads

Incentivized
Verified User
Manager in Marketing (5001-10,000 employees employees)

Use Cases and Deployment Scope

pharosIQ is a lead generating vendor, we utilize it for our content syndication marketing efforts.
They are great at reaching the right contacts on the buying committee.

Pros

  • They have many different lead types they can deliver.
  • Conversion from lead to opportunity is great.
  • Our account manager is AMAZING! :)

Cons

  • I wish they could deliver sales ready appointments (not many vendors can).
  • It took us some time to get their legal team's feedback for the agreement.
  • Their costumer success team can do a bit better in offering additional perks where applicable.

Return on Investment

  • Great lead to opportunity conversion.
  • High quality opportunities with good likelihood to close.
  • ROI wise - amazing deal. One closed won can sum up to the entire campaign's cost.

Usability

Alternatives Considered

INFUSE, Integrate Demand Cloud and Spiceworks Community

Other Software Used

INFUSE, Spiceworks Community, DemandWorks Media

High quality leads and ROI with pharosIQ

Incentivized
Verified User
Manager in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

We use pharosIQ paid media programs to generate demand for our security solution areas. We have specifically used pharosIQ content syndication, direct mail, and display advertising services. These have helped us generate leads for our sales team to follow-up on. We use a variety of paid media vendors and pharosIQ consistently exceeds our goals from a lead conversion standpoint, ultimately driving pipeline, leading to a high ROI.

Pros

  • The lead quality provided from pharosIQ is high, always meeting our targets and needs. This leads to higher conversion rates and ROI.
  • Audience targeting
  • Communication
  • Program support is fantastic. pharosIQ always goes above and beyond to ensure program success

Cons

  • I, personally, have not run into any issues with pharosIQ. I have not used all of their services, but the ones that I have, have run smoothly.

Return on Investment

  • High lead quality
  • High conversion rate to MQL
  • High conversion rate to Opportunities
  • Strong pipeline generator
  • High overall ROI

Usability

Alternatives Considered

TechTarget Lead Generation and DemandScience

Other Software Used

TechTarget Lead Generation, DemandScience

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