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Planful for Marketing

Score8.3 out of 10

2 Reviews and Ratings

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What is Planful for Marketing?

Planful for Marketing, formally known as Plannuh, consolidates strategic marketing and execution in one platform that houses goals, campaigns, budget, expenses, and performance metrics for better visibility, collaboration, and agility.

Categories & Use Cases

Reviews

What users are saying about Planful for Marketing.
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Excellent, accurate and easy to use

Gerald Ganguzza
Manager, Events in Marketing at Veritone Inc. (501-1000 employees employees)

Use Cases and Deployment Scope

Track expenditure on all marketing campaigns and programs. Our issue was we could not get solid reports from our finance department with up to date spend for all of marketing.

Pros

  • Tracks Expenses
  • ROI on Campaigns
  • Reporting
  • Graphs

Cons

  • More automated input when creating campaigns for expenses that cross over quarters or year

Return on Investment

  • Clear ROI figures on your spend verses opportunities and closes

Planful Marketing for Marketers

Noel DavidView profile
GM Finance and Admin in Finance and Accounting at True Alliance (1001-5000 employees employees)

Use Cases and Deployment Scope

We use the platform to report marketing spend by campaign by integrating into SAP. Converting Financial data into marketing data that is useful for live tracking of spend. This addressed transparency within our organisation where in today's world there is an expectation to have information available in a self serve manor

Pros

  • Manage campaign spend
  • Provide transactional details
  • Allow you to move spend around

Cons

  • Planful does not hold the budget therefore making it very difficult to compare when budgets are moved around
  • Integration of data is not solid and fails
  • The UI still is fiddly, example filter wont work, or when you switch screen views you need to refresh the URL again for it to work

Return on Investment

  • At this stage none, we are hoping less resources allocated to managing Planful

Other Software Used

Esker, SAP Concur, Salesforce Commerce Cloud, Kepion Planning, Kronos Workforce Dimensions / UKG Dimensions (discontinued), SAP BPC (Business Planning and Consolidation), Adyen

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