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PR Newswire

Score8.3 out of 10

24 Reviews and Ratings

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What is PR Newswire?

Categories & Use Cases

Reviews

What users are saying about PR Newswire.
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Newswires still can provide value in the right context

Incentivized
Dan LobringView profile
Vice President, Marketing Communications in Marketing at rEvolution (51-200 employees employees)

Pros

  • Easy to use for wire distribution
  • Provides excellent SEO value
  • Helps to boost impression numbers

Cons

  • Pricing could be better especially as it relates to a digital footprint
  • The ability to add multiple photos, video links, logos, etc., can be cost prohibitive
  • From an earned media relations standpoint, we find that journalists may not cover something once they see it on the newswire

Return on Investment

  • PR Newswire's use is dependent on your campaign KPI's; great in terms of reach
  • PR Newswire is useful in terms of reaching a lot of people and quickly
  • PR Newswire is also a great tool for driving SEO and tracking web referral traffic

Alternatives Considered

Businesswire

Other Software Used

Cision PR Software, MailChimp, Hootsuite Enterprise

Valuable Tool For Agencies or Companies Who Send Out Many Releases

Incentivized
David FoxView profile
President | Sales & Marketing Advisor in Marketing at Spider Marketing Group (1-10 employees employees)

Use Cases and Deployment Scope

Press releases are constantly used as part of our communication strategy, on behalf of our wide range of clients. Disseminating info using this service takes a lot of the work out of the process. We simply need to create a solid release and spend very little time on getting it out to the right people. The time and cost savings make it a no-brainer!

Pros

  • Simplifies the send out process and makes it easily repeatable.
  • Reduces the time and energy it takes to get the word out to the right people.
  • Backend dashboard is easy to use and provides all the info you need.

Cons

  • Cost was high when we only sent our releases for smaller clients.
  • Adding video and photos adds to the cost
  • Not able to easily target only specific outlets, or restrict others to reduce costs.

Most Important Features

  • Backend Dashboard.
  • Ability to add links, photos and video to releases.
  • Outlet selection is diverse, always updated and already chosen for you.

Return on Investment

  • When we only sent out a few releases for small clients, ROI was inconsistent.
  • When sending out for larger clients, ROI is usually easier to achieve.
  • Labor cost savings helps to increase our ROI on most campaigns.

Alternatives Considered

Agility Multichannel

Other Software Used

Adobe Advertising Cloud (formerly Adobe Media Optimizer), SharpSpring, Adobe PhotoShop

Stay with the best, forget the rest

Incentivized
Leslie GrovesView profile
Head Of Marketing in Marketing at HealthCrowd (51-200 employees employees)

Pros

  • It is very easy to use
  • The customer service is done in person over the phone rather than all online
  • It is customizable every time you use it
  • It is thorough

Cons

  • The pricing of various components are complicated to understand
  • I'd like more consultation on which types of press releases deserve more outlets
  • A monthly report would be nice

Most Important Features

  • Ease of use
  • Thorough media outlets
  • Customization

Return on Investment

  • Increased our visibility
  • Increased our credibility
  • Improved lead generation

Alternatives Considered

LiveIntent

Other Software Used

HubSpot Marketing Hub, Hootsuite

PR Newswire allows you to decide where your information will go

Incentivized
Ashley TaylorView profile
Director of International Branding and Marketing in Marketing at Allied Dispatch Solutions (201-500 employees employees)

Pros

  • Translation Services
  • Over the wire distribution
  • Finding resources to further expand our reach

Cons

  • Contract negotiation
  • Client Management
  • Communication with customers

Most Important Features

  • Distribution
  • Language Services
  • Logo storage for future

Return on Investment

  • We lost one of our pre paid distributions due to the expiration date
  • We would like to see more communication between the client and the representative or account manager
  • We have had success in getting larger publications to pick up our over the wire publication

Alternatives Considered

Cision Communications Cloud

Other Software Used

Lead Forensics, D&B Hoovers (formerly Avention), Asana

Long-time PR Newswire User

Verified User
Director in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

We use PR Newswire for wire distribution in the US to help us get the word out about new products and services. We typically use US1 and add additional targets based on the content of the release. We have typically only found success with wire distro in the US and do not put releases over the wire in our global regions.

Pros

  • Good distribution coverage
  • System is easy to use
  • Support staff is helpful

Cons

  • Quick turnaround releases can be harder to get through approvals
  • Billing has been a problem, getting billed for individual releases when they are already under contract. The account team is quick to try and fix but the wrong bills kept coming-- issues from their accounting department that were very disruptive and slow to get the paperwork trail fixed

Return on Investment

  • Helps to spread the word of new products
  • It helps us to see traction of pick up for online searches

Alternatives Considered

Meltwater