Proem Sports

Proem Sports is a Customer Data Platform (CDP) tailored for the sports and live entertainment industry. The platform empowers rights holders to analyse and engage with their fan base, with the goal of fostering deeper relationships that lead to improved acquisition, retention, and monetisation.

The platform integrates various fan data touchpoints into a unified database equipped with fan engagement capabilities. Proem Sports can be used to create detailed fan profiles and develop highly specific segments based on behavioural, transactional, and demographic data. This segmentation allows for personalised marketing campaigns that resonate with fans using an in-bult marketing suite (E-mail, WhatsApp, SMS, & Marketing automation).