Pulsar Review
Rating: 7 out of 10
IncentivizedUse Cases and Deployment Scope
Pulsar is being used to track brand social channels and train metrics such as likes, comments, impressions, reach, and other engagement metrics. It is also used for social listening where we can see important insights over a period of time once the brand set and competitors are inputted into the tool.
Pros
- Track engagements over time
- Easy to use interface
- Modern and updated display
Cons
- Unfortunately, when exporting data it is often hard to read in an easy format.
- I've used other tools where you can get historical data once you put into the tool but Pulsar cannot do that.
Likelihood to Recommend
I think that Pulsar is a good tool for brands or agencies who have a set list of competitors or subbrands that they are looking to do a monthly/weekly comparison of engagement metrics. When you have the brand account inputted, the data is shown in a visually tangible way and easy to comprehend.
