Direct mail becomes an electronic boomerang missile.
Pros
- It turns your paper based communications into electronic medium missiles.
- Prospects can see their own data in the micro sites and correct or add data.
- Great way to collect email addresses.
- The staff helps me understand and solve issues quickly.
Cons
- It is not realistic, but I love suppliers who find a way to drive customers to me.
Return on Investment
- The best project we achieved a 29% return on what we sent out in terms of collection was the email addresses for a fraternity database. Now we email to those we can and save the postage.
