TrustRadius Insights for Purlem are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Personalization Option: Users highly appreciate the option to personalize the colors in the software, as it adds a personal touch and allows them to create a unique experience tailored to their preferences. This feature has been mentioned by several reviewers.
High-Quality Customer Support: Many reviewers consistently praise the company's customer support for being exceptional and going above and beyond their expectations. The support team is known for being responsive, knowledgeable, and always ready to assist users with any inquiries or challenges they may encounter.
Intuitive and Well-Documented Software: The software has garnered positive feedback from users who find it intuitive and well-documented. Its user-friendly interface coupled with comprehensive documentation have made it effortless for users to understand and navigate through the software seamlessly. This ease of use has resulted in increased productivity and efficiency for many customers.
It is used to market directly to customers. Specifically to email lists or direct mailing lists.
Pros
All other PURL solutions on the market are too "heavy", and not as nimble as Purlem.
The price of Purlem is the best around.
Easy to figure out, and they have a great support team that goes above and beyond the call of duty to help with any issues you may have.
They always seem to be adding new features
Cons
I am not saying it is a perfect product, but I really don't have any constructive criticism to add. It fits my needs as is.
Likelihood to Recommend
It is very well suited for scenarios where you have an email list, or a direct mail list. It is the best option when you have those resources at your disposal.
Personalized URLs are a very handy tool for marketers, and if you have a WordPress based site, Purlem is the only viable option at its cost point. Its easy to use, and powerful enough to do what any high-priced PURLs system can do. While my business no longer has use for the product, it helped considerably in our outbound marketing campaigns. For small businesses that see the value of personalization in marketing, Purlem is an excellent solution.
Pros
Easy integration with Wordpress
Simple personalization of direct, outbound marketing
Excellent support
Cons
Direct integration with marketing automation systems.
Likelihood to Recommend
It is suitable for small businesses that don't need or can't afford higher-priced marketing automation systems.
- Easy to use and understand. When I did need support it came quickly and resolved my issue. It is leading me to larger customers and prospects.
Pros
It turns your paper based communications into electronic medium missiles.
Prospects can see their own data in the micro sites and correct or add data.
Great way to collect email addresses.
The staff helps me understand and solve issues quickly.
Cons
It is not realistic, but I love suppliers who find a way to drive customers to me.
Likelihood to Recommend
You should understand how to work with .csv or other delimited files. When I had an issue Marty explained that I had bad characters in the name of my file.