Couldn't do my job without it
Pros
- Produces really easy to view tables
- Automatically applies significance testing to data, helping the user spot trends
- Create and insert your own variables and filters to help manipulate the data
Cons
- The pricing model is a little restrictive for smaller teams that only really need one license but have to buy a 2nd to help out modest users/users learning the ropes.
- Learning the basics can take quite a bit of time but they offer plenty of free resources that help you through it step-by-step
- Too be honest, I don't have too many complaints
Most Important Features
- Tabulated data that can be easily manipulated
- Automated significance testing
- Coding of open-ended responses
Return on Investment
- Time saving - not exaggerating when I say we can do at least 10x the amount of analysis than we could without it
- More thorough insights obtained from our data sets
- Makes data engaging to other stakeholders
Alternatives Considered
Microsoft Excel
Other Software Used
Microsoft Teams, Microsoft 365 (formerly Office 365), UserZoom
