TrustRadius: an HG Insights company

Redtail CRM

Score8.8 out of 10

41 Reviews and Ratings

Get a Demo

What is Redtail CRM?

Redtail CRM is a cloud-based CRM soluton specifically for financial advisors. Redtail is offered as a subscription service and, unlike most of the other CRM providers available, is priced per database, rather than per user, allowing up to 15 database users for one monthly subscription cost.

Categories & Use Cases

Reviews

What users are saying about Redtail CRM.
View all reviews

Customizable CRM

Incentivized
Aurielle West
Para Planner in Finance and Accounting at Pacific Capital (11-50 employees employees)

Use Cases and Deployment Scope

We needed an all in one place CRM to track the multiple financial accounts held at multiple institutions for quick glance guidance to be provided to the customer. Redtail CRM is a comprehensive one stop shop for the client information and allows for easy access when needed.

Pros

  • Easy to use platform
  • Extensive Client information management options
  • At a glance personalized home page

Cons

  • I would like to customize the left side toolbar on the client page
  • More customization options on the home screen
  • better viewing on the Email History

Return on Investment

  • Our move to Redtail CRM has made 90% of our client service easier

Usability

Other Software Used

RightCapital, Orion Practice Management System, YCharts

Overall a good value for the money

Incentivized
Verified User
Professional in Finance and Accounting (1-10 employees employees)

Use Cases and Deployment Scope

Contact info, notes, documents, calendar, account information. All in one convenient package. Link spouses and Childers for families. (Separate records) Employer info as a separate record as well. All linked together. And easy to see the relationships. They call it membership. There is case tracking as well. Multiple persons have access if given permissions.

Pros

  • Contact info
  • Contact membership links
  • Noted
  • Calendar

Cons

  • Email is unstable
  • Pipeline flow chart
  • Text recording

Return on Investment

  • Easy follow up
  • Tracking of accounts
  • Note details

Usability

Alternatives Considered

Salesforce CMS

Other Software Used

Microsoft 365, Adobe Acrobat, Morningstar Advisor Workstation

Easily in the top 3 essential tools for my business, all collected client interaction info in one place.

Incentivized
Verified User
Executive in Corporate (1-10 employees employees)

Use Cases and Deployment Scope

We use Redtail to manage all client interactions both on the financial and insurance sides of the business. It is incredibly useful for tracking notes from meetings or phone calls though it truly excels at keeping records of multi-step processes that are handled by many people. The ability to create workflows for normal repeated tasks is excellent.

Pros

  • Note taking.
  • Workflows and automation for clients.
  • Record keeping for accounts.
  • Linking of notes to specific accounts, events or people.

Cons

  • If I had to think of something I'd like to see improved it would be further expansion of integrations, they already have many and are continuing to add all the time so I'm sure before long even this won't be a valid complaint!

Most Important Features

  • Activities
  • Workflows
  • Integrations with other Tech.
  • Ability to link notes to just about anything else.

Return on Investment

  • The cost is well worth it, similar systems are much more expensive at the 3-10 license price point and this has more than enough function for my uses.
  • The amount of time saved on repeated tasks using workflows is huge.
  • The ability to house all client interaction information in one place is priceless.

Other Software Used

GoTo Connect, Calendly, Google Workspace Essentials

Redtail Review

Incentivized
Drew Blackston, RFC® CRC®View profile
Financial Planner/Investment Advisory Representative in Finance and Accounting at Blackston Financial Advisory Group (11-50 employees employees)

Pros

  • Being able to pull specific lists of prospects and clients
  • Ability to add detailed notes manually or through Mobile Assistant
  • Having data pushed in from our custodian TD Ameritrade

Cons

  • I would like to see the ability to push annuity business into Redtail like brokerage accounts.
  • I would like to be able to attach documents to specific notes instead of just contacts in general.
  • Those are the only two cons that I have.

Return on Investment

  • It has helped us get more organized with our data and lead sources
  • Ability to easily input client data, notes, and documents into a single area
  • Ability to integrate across the entire company easily

Other Software Used

BombBomb, Google Analytics

Redtail CRM meets our needs very well, from both a compliance as well as a client management standpoint

Incentivized
Verified User
Professional in Legal (1-10 employees employees)

Pros

  • Redtail CRM gives the capability to have a place to store all client-related documents in a readily accessible, yet secure, location.
  • Redtail CRM has a feature to input notes and comments on particular clients in order to keep track of communications with and steps taken for those clients. Those notes can be easily accessed across the firm.
  • Redtail CRM allows all email communications to be stored in a safe and secure manner as well as making those communications accessible on demand.

Cons

  • I honestly cannot think of any issues or concerns that I have had with Redtail in the five years that I have been using it.

Most Important Features

  • Email storage for compliance purposes
  • Document storage in a secure yet easily accessible location
  • The ability to store client-related info, such as birthdays, names of spouses, and other personal information, in a readily accessible format.

Return on Investment

  • The number one positive impact that Redtail CRM has had is that it has enabled us to cancel our previous email storage subscription, which was very inefficient, and replace with a means to store client communications such as emails.

Alternatives Considered

Constant Contact

Other Software Used

Constant Contact, WordPress, Zoom