What is Relative Insight?
Relative Insight's technology combines AI-powered natural language processing with advanced comparative linguistics to analyze any source of text data and drive enhanced contextual understandings of target audiences, competitors, and trends.
Offering a suite of text analysis tools, Relative Insight helps businesses to quantify and visualize what customers, target audiences and employees are saying so they can make informed decisions that drive results.
Relative Insight states their text mining software was initially deployed to help British law enforcement protect children from masquerading behavior online. Their proprietary comparative text analytics engine was used to identify the subtle differences in how actual teenagers talk vs. adults doing sophisticated impressions. This helped law enforcement proactively identify suspicious behavior and intervene before it was too late.
Offering a suite of text analysis tools, Relative Insight helps businesses to quantify and visualize what customers, target audiences and employees are saying so they can make informed decisions that drive results.
Relative Insight states their text mining software was initially deployed to help British law enforcement protect children from masquerading behavior online. Their proprietary comparative text analytics engine was used to identify the subtle differences in how actual teenagers talk vs. adults doing sophisticated impressions. This helped law enforcement proactively identify suspicious behavior and intervene before it was too late.
Today, Relative Insight provides a scalable solution for analyzing survey open-ends, customer reviews, social media conversations and transcripts. Their text analysis platform is being used by hundreds of leading brands and agencies including Nespresso, Campbell’s and R/GA to enhance their understanding of customers, target audiences, employees and competitors.
Categories & Use Cases
Media
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