What is RepTrak?
The RepTrak Platform: Measure and Improve Communications Campaigns
The RepTrak platform draws on a normative benchmark database to analyze stakeholder perception of companies and industries, as seen in the Forbes-published “Global RepTrak® 100” ranking of the world’s top corporations by brand perception. RepTrak aims to enable corporate communications leaders and their C-suite peers to drive business performance, results and outcomes.
Measure the customer perceptions that influence corporate success
A RepTrak Score is built from continuous tracking of customer and media sentiment along the dimensions of interest to a business. Stakeholders ranging from customers to employees, investors, policymakers, regulators or the general public can be assessed depending on the user's needs. RepTrak uses familiarity and emotional connection with a company to determine the stakeholders’ conviction about the company and derive a reliable measure of perceptions of the company.
- Surveys conducted using panels of stakeholders
- Segment respondents using demographics and psychographic data
- Benchmark reputation across multiple stakeholders
- Can be used for B2C and B2B companies.
Categories & Use Cases
Videos
Technical Details
| Mobile Application | No |
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FAQs
What is RepTrak?
The RepTrak Company headquartered in Boston is a reputation data and insights company. They provide a global platform for data-driven insights on Reputation, Brand, and ESG. Their proprietary RepTrak® model aims to be the global standard for measuring and analyzing the sentiment of the world using proven data science models and machine learning techniques across industries and geographies.
What are RepTrak's top competitors?
Meltwater, Critical Mention, and Reputation.com are common alternatives for RepTrak.