ROI can give you a good return, if you have the team to leverage it
Rating: 7 out of 10
IncentivizedUse Cases and Deployment Scope
Right On Interactive was used while I was at FlexPAC to help automate messages to segmented lists of contacts from Salesforce. It was also used as a way to build segmented lists of accounts and contacts from our ERP data and create automated drip campaigns to these targeted lists. Without a high enough level of subscription to SFDC it was also used as a way to create workflows and email notifications based off of SFDC activities without having to pay for a higher level of SFDC.
Pros
- It is able to pull in as many data sources as you would like.
- It is easy to connect data across multiple sources to create segments.
- Forces you to think about your customer lifecycle to get the most out of the software.
Cons
- The interface is improving in recent months but it still has a way to go to catch up to competitors.
- The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
- Could use more integrations with marketing softwares.
Likelihood to Recommend
Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
CT
Chris Theisen
Director of Digital Communication in Marketing at FlexPAC (51-200 employees)
Vetted Review
3 years of experience