ZoomInfo Operations

Score8.3 out of 10

214 Reviews and Ratings

What is ZoomInfo Operations?

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

Categories & Use Cases

Data profiling
Ability to find anomalies and hidden relationships between data elements
Category average: 8.3
Match and merge
Ability to identify potential matches and then merge
Category average: 8.2
Data source connectivity
Ease of connection to multiple data sources
Category average: 8.3

Data element standardization
Parsing and standardization of data elements according to predefined rules
Category average: 8.3
Address verification
Data format checking and valid address checking
Category average: 8.6

Verified User

Manager in Sales (51-200 employees employees)

Use Cases and Deployment Scope

We use ZoomInfo Operations to fully allow us to reach the correct people we need to speak with at other companies in any multiple forms of media. It is to keep us selling to the right people in the right way with exactly how they prefer to communicate in general.

Pros

Fills our CRM
Let's us now how they communicate
Gives some background

Cons

Sometimes the data is wrong or just outdated
Can be hard for new users to learn
You can tell when they became a public company, if you know what I mean

Return on Investment

By going with the mode of communication that ZoomInfo identified them using most, I certainly had more people pick up which lead to increased sales
Asking for someone by their first name instead of their job title got me past a LOT of gate keepers
Was able.to break into new territories and markets with the data from ZoomInfo

Usability

Alternatives Considered

Clay

Other Software Used

OneDrive

Verified User

Analyst in Professional Services (201-500 employees employees)

Use Cases and Deployment Scope

We use ZoomInfo to gather more contacts and accounts into our CRM to ensure our sales and marketing teams can contact the correct people. This would be infinitely more challenging without Zoom's capability. My team also uses RingLead as a data loader, and it saves countless hours of manual work by allowing us to update and load data in bulk without human error. It's an invaluable tool in our organization.

Pros

Contact enrichment.
RingLead as a whole program is amazing!
Account location review.
Provider counts and specialty data.

Cons

RingLead—You have to be very careful about what you update, since it's a live update tool. It's still the best tool available, hands down. You just have to be careful.

Return on Investment

Not sure if we have EverString.

Usability

Other Software Used

ZoomInfo Operations, Definitive Healthcare, Salesloft, Salesforce CMS

Verified User

Manager in Human Resources (10,001+ employees employees)

Use Cases and Deployment Scope

I use ZoomInfo Operations to find the right talent opertating in multiple countries across the globe, it helps me to get the details of the right person to connect with to start a new partnership in the ongoing process. Most of the time problems I have faced are not getting the correct information from other tools but ZoomInfo Operations gives me.

Pros

Getting the correct details of talent
Very easy to export the data in csv format
Shows the most accurate market insight across the globe

Cons

Let’s improve the UI a little bit
Add some more shortcuts for handy process across the tool
Sometimes the market insight data is incorrect
Should check the data on monthly basis to avoid errors

Return on Investment

It has increased candidates pipeline
It has reduced time to hire
It has improved ROI on recruiting efforts

Usability

Alternatives Considered

Bullhorn ATS & CRM, LinkedIn Recruiter, CareerBuilder Applicant Tracking and Dice TalentSearch

Other Software Used

LinkedIn Recruiter, Bullhorn ATS & CRM, CareerBuilder Talent Driver

Verified User

Employee in Sales (11-50 employees employees)

Use Cases and Deployment Scope

We use ZoomInfo Operations to work closely with sales and marketing in identifying signals from clients and prospects, whether that be noting specific buyer intent and driving additional opportunities for our existing books of business. ZoomInfo notifies us of website visits which helps our sales teams tailor outreach to those accounts and filter out the unqualified leads. This helps us understand where we need to focus our sales and marketing efforts instead of blast messaging a list of prospects.

Pros

Website signals
Buyer intent
Streamlines outreach

Cons

Integration with third party tools
Lack of real time data

Return on Investment

Identify 30% more qualified leads
Uncover new target segments

Usability

Alternatives Considered

HubSpot CRM, RocketReach and Apollo.io

Other Software Used

Gong, Everstage, Allego Sales Enablement Platform

Verified User

Director in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

We use ZoomInfo Operations to track our buyer intent and then implement workflow automation on intent and website visitors and then automate some of our Outreach and Sales activities. The business problems that the product addresses is helping teams improve their productivity with AI and automation-embedded in their product. Scope is limited to marketing and sales.

Pros

Targeted intent
Easy to implement workflows
Automated outreach and tracking

Cons

Should be integrated with ZoomInfo Sales or ZoomInfo marketing (Some features)
Pricing options should be improved
Credits consumption charges may limit full usage.

Return on Investment

Better productivity
Improved Sales confidence on campaigns
Better campaign results in terms of prospect engagement

Usability

Alternatives Considered

Apollo.io and Cognism

Other Software Used

Canva, Apollo.io, Tracxn, Google Gemini, Clay

Cloudingo

LeanData

Openprise

ZoomInfo Operations

What is ZoomInfo Operations?

Categories & Use Cases

Key Features

Top Performing Features

Data profiling

Match and merge

Data source connectivity

Areas for Improvement

Data element standardization

Address verification

Reviews

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Use Cases and Deployment Scope

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Other Software Used

Use Cases and Deployment Scope

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Other Software Used

Use Cases and Deployment Scope

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Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Usability

Alternatives Considered

Other Software Used

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