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Rio SEO

Score9.9 out of 10

2 Reviews and Ratings

What is Rio SEO?

Rio SEO is recognized as a leading SaaS search engine optimization platform, and includes many SEO automation and reporting features, including weekly SEO site and page-level reporting updates and competitor page-level tracking alerts and analysis, keyword analysis and management, auto deployment of SEO content with optimization of SEO-critical elements (e.g. URLs, titles, etc.), and also mobile and local SEO capabilities. Covario, Inc owned and supported Rio SEO until its acquisition by Dentsu Aegis Network in September of 2014, a media and marketing communications company headquartered in London and a wholly owned subsidiary of Dentsu Inc headquartered in Tokyo. Rio SEO, which was the software unit of Covario operating from San Diego, CA, remains responsible for the platform as an independently operating company.

Categories & Use Cases

Top Performing Features

  • SERP ranking tracking

    The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

    Category average: 8.3

  • Local SEO

    The tool helps optimize your website for local searches.

    Category average: 7.8

  • Social SEO

    The tool tracks social mentions and backlinks and their impact on SEO.

    Category average: 7.2

Areas for Improvement

  • Mobile SEO

    The tool helps optimize your website for searches done on mobile devices.

    Category average: 8.4

  • Global SEO

    The tool integrates with non-U.S.-based search engines and works in multiple languages.

    Category average: 8.3

  • Integration with web analytics tools

    The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

    Category average: 8.8

Why Rio SEO is the best local listing management platform there is.

Pros

  • Their software is really amazing and does the job well and in a routine manner.
  • Their support staff is beyond amazing, hands down the best support I've gotten from any company in any industry.
  • The proactively find issues and bring them to our attention so we can work with our clients on getting results.
  • The renewal process is painless and they help us with reporting to build a case for renewal and retaining the client.

Cons

  • The dashboard could be a bit more user-friendly. It takes some training to get used to.
  • Keys/legends in the sidebar and in exports to help explain what different sections are for the "laymen" that aren't in this industry 24/7.
  • Having a "suggested changes" like what Moz.com/local has in their backend for photos/additional categories. Something that can help the user be more proactive rather than "here's where you're at" a "here's what you can do to improve" would help.

Return on Investment

  • They have helped us retain several big clients over the years which in turn has helped bring in several other clients.
  • Their tools allow us, a small boutique agency, to operate like a big agency.
  • Our local listing clients have been much happier with our switch to RIO which has allowed us to focus on other areas for them instead of just the syndication.

Other Software Used

Yoast Wordpress SEO Plugins, Ahrefs Site Explorer, Majestic SEO