Salesforce Marketing Cloud

Score8.1 out of 10

1,398 Reviews and Ratings

Community insights

TrustRadius Insights for Salesforce Marketing Cloud are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Ease of Email Design: Users have praised the platform for its drag-and-drop editors, making it easy to create visually appealing emails and templates effortlessly. The intuitive design tools have streamlined the email creation process, allowing users to customize their campaigns with ease.

Seamless Integration with Salesforce: Reviewers have found the integration with Salesforce Service Cloud to be efficient, allowing for smooth syncing of data between sales and marketing clouds. This seamless integration has enabled users to leverage customer data effectively across different departments, enhancing overall productivity.

Effective Automation Rules: Some users highlighted the platform's automation rules as effective once understood, contributing to efficient workflow management. By setting up automation rules tailored to their needs, users have experienced improved task automation and time-saving benefits within their marketing processes.

Reviews

326 Reviews

Steep learning curve, good automation

Rating: 6 out of 10

October 17, 2024

Use Cases and Deployment Scope

Salesforce Marketing Cloud is used within my global organisation by some teams. The product addresses a number of business problems particularly around email marketing, customer journey management, segmenting of audiences, etc. It allows us to build automated campaigns to our contacts within salesforce which is good as it is connected then to wider CRM reporting and sales data.

Pros

Email templates
A/B testing
Email performance analysis

Cons

Requires training to upskill
A bit technical to personalise / integrate your own data sources
Limited integrations

Likelihood to Recommend

Salesforce Marketing Cloud is particularly not suited for when you want to make really rapid changes and personalisation to things, but it is well suited to tying your email marketing efforts specifically connecting them to salesforce sales cloud crm. It has some limitations with other integrations but is overall good for building automated campaigns if you put the time in to learn

Verified User

Team Lead in Marketing (1001-5000 employees)

Vetted Review

1 year of experience

AI powered marketing decisions, improved market growth - Salesforce Marketing Cloud

Rating: 9 out of 10

Incentivized

September 26, 2024

Use Cases and Deployment Scope

At Builder.ai, we provision a platform where customers come in and design an app on their own using our AI bot Natasha or by customising a set of features available throughout the platform. Salesforce Marketing Cloud is helpful in visualisation of customer journey across the platform. If they do not purchase, midway. We can track the data they provide and then contact them via email, calls. Provisioning of some offers through emails is also done through Salesforce Marketing Cloud

Pros

Customer journey mapping
Customised emails
Templates tailored to customer and organisation requirements
data visualisation
Reporting
Statistical analysis

Cons

The UI can be made more modular
Costing of the paid features can be reduced
Performance of the platform during peak hours can be improved

Likelihood to Recommend

Well suited- mid and large size organisations where data flows in bulk. Well suited for areas where data visualisation, customer experience is a top priority. Overall sales is improved using this platform

Not well suited- small scale organisations, startups.

Alfiya Mukadam

Software Engineer in Information Technology at Builder.ai (1001-5000 employees)

Vetted Review

1 year of experience

Verified on LinkedIn

Salesforce Marketing Cloud - easy to manage not only leads but employees assigned

Rating: 10 out of 10

September 11, 2024

Use Cases and Deployment Scope

This helps eliminate the guessing game and can convert leads into new business . You can send emails directly to them as well as mass emails.

If you need help with bringing in new business this is what you should use.

Pros

Convert leads
schedule meetings
easy to use
easy to track leads and progress

Cons

Reply to email from Salesforce Marketing Cloud goes to the inbox of Salesforce Marketing Cloud page
email copy of conversation
quicker response

Likelihood to Recommend

Well suited to keep track of leads and convert and or remove leads that are not suitable for your business. We were able to track leads and avoid cold calling.

Verified User

Account Manager in Human Resources (501-1000 employees)

Vetted Review

2 years of experience

Goods and bads for Salesforce Marketing Cloud

Rating: 8 out of 10

Incentivized

August 28, 2024

Use Cases and Deployment Scope

We use Salesforce Marketing Cloud as the main solution for all our communications in B2C and B2B channels to our clients and customers. We have a strong Salesforce deployment with SF Sales, SF Services, SF commerce cloud and Salesforce Marketing Cloud. Furthermore, we use it for e-mail communication, SMS communication and push notifications through all of our digital channels. It is used by all of our subsidiaries around the world and is managed centrally by headquarters.

Pros

B2B and B2C e-mail campaign management
KPIs and metrics
Easy to use for non-technical people

Cons

Integration with other Salesforce solutions
Some areas are too technical
Highly expensive solution

Likelihood to Recommend

Well suited: Big companies that need an all-in-one solution and are open to hire specific teams (functional and technical) to manage the solution. Companies that have a clear vision on their digital communications and clear targets.
Less appropriate: Small or medium companies that want to start with digital communications or have low budgets on solution and HR levels.

Verified User

C-Level Executive in Information Technology (1001-5000 employees)

Vetted Review

5 years of experience

Salesforce Pros: Keeping track of customers, dealers, managing reports, managing orders.

Rating: 7 out of 10

Incentivized

August 27, 2024

Use Cases and Deployment Scope

We use Salesforce Marketing Cloud to keep track of our customer information, dealer information, running reports, campaigns, etc. We also do more on Salesforce, like placing orders, etc.; however, that is on the sales side. Salesforce Marketing Cloud is essential for our business because we can see which customers purchased from what dealer and keep track of all that information. We also can run reports to see what areas sell better, what tactics work, how many of each product we sell, and to who so we can market it better.

Pros

Easy to use.
Easy to generate and review reports.
Easily look at customer information.
Easily look at dealer information.
Easily see which customers/leads are tied to each dealer (reseller).

Cons

Automation/ Workflow are not easy to use, we put everything in manually.
Integration is not the best; SF does not integrate with HubSpot too well, so we manually add the information between the two.
Hard to create well designed emails.

Likelihood to Recommend

I rated this a seven because I love Salesforce, and it is excellent on the sales side. However, the marketing side has some pros and cons. It is terrific for keeping track of lead, customer, and dealer information, but it is not easy to automate workflows, integrate other software, or create well-designed emails. It is also straightforward to generate reports, which is very helpful in keeping track of lead progression to better market those leads and turn them into customers.

Verified User

Manager in Marketing (201-500 employees)

Vetted Review

3 years of experience

A marketing managers best friend.

Rating: 10 out of 10

Incentivized

August 27, 2024

Use Cases and Deployment Scope

Our marketing department works on lines of business that our resort opts couldn't close. By using the marketing cloud, our marketing execs and resort ops can quickly transfer, change, and update information on clients that they have worked on and were unable to close and/or avoid repeating phone calls. This also allows them to track sales history when they try to upsell on future products, which is our primary source of revenue.

Pros

Uploading and storing data.
Easy to manage multiple users.
Easy data analytics.

Cons

Relatively steep learning curve for those with no experience.

Likelihood to Recommend

At least for us, what we noticed is the best use case is that it replaces the use of cloud teams, which has a more complex platform to navigate; since we are already using Salesforce, it was just more straightforward to allow the teams to continue to do that as opposed to giving them a new system. This also works for us because they are both selling the same product in different ways. Any team collaboration is where this product shines.

John Chavez

Manager of Instructional Design in Human Resources at Marriott Vacations Worldwide (5001-10,000 employees)

Vetted Review

2 years of experience

View profile

Salesforce Marketing Cloud is Master in Marketing

Rating: 9 out of 10

Incentivized

August 9, 2024

Use Cases and Deployment Scope

Salesforce Marketing Cloud really helped me to manage my campaigns and draws attention of prospects and understand the values of right marketing which was very insightful to connect with right party and increase chances more revenue for business and improved ROI in everything which mostly in business intelligence and tech services also for engaging with more relevant people as per there interest in our services.

Pros

Managing your campaigns
Help to reduce efforts for managing marketing activities
Specially designed for reduce spamming and emails lend in inbox
Less efforts for managing tools for marketing

Cons

The interface is bit laggy sometimes.
Sometimes it gets pop ups of know issues but it gets sorted faster
Layout of the screen could be revamped

Likelihood to Recommend

It is mostly at better way, but some features are too deep in settings which is too deep to get it but mostly it is useful and helped to drive the marketing activities from the perspective as that helped to send email from cloud which is more interesting and useful as we have reduced the bounce rate and improved on response rate with using salesforce Marketing cloud.

Verified User

Account Manager in Corporate (1001-5000 employees)

Vetted Review

1 year of experience

Salesforce Marketing - a cutting edge technology for business analysis and Growth

Rating: 6 out of 10

May 21, 2024

Use Cases and Deployment Scope

This tool is a godsend for the marketers. Easy to use and allows to expand the reach of target client and people. It helps in growing business with bringing in potential clients and maintain the database for their requirements. This Product is amazing in every aspect as it gives an edge to build more business and helps in marketing through various mediums like emails, apps, webs etc.

Pros

Digital Advertising across all medias
Account engagement with help of email campaigns, Messages etc.
Collects data from different sources helping in visualization and analysis as required
Data Management with personalization or segmentation as required

Cons

First thing come to mind is cost as it is not affordable for everyone
Not everyone can use it easily so I would say it can be created with little less complexity. Creating customization is a little difficult.
Not mobile friendly which is a must need in today's world
Sometimes integration with other platforms can be challenging depends on the complexity in nature.

Likelihood to Recommend

Salesforce Marketing Cloud is well suited for integrating multiple set of data bringing in all the information together to make a well informed decision on the other hand the cost implication puts it out of the coverage from lower medium to small companies which can be a potential target customers. Although the platform is little complex but it certainly solves the problem of integrating information about client data, revenue, etc at one place.

Verified User

Manager in Professional Services (1001-5000 employees)

Vetted Review

5 years of experience

Great Tool for Marketing Automation for Existing SFDC Users

Rating: 8 out of 10

Incentivized

March 14, 2024

Use Cases and Deployment Scope

We leverage Salesforce Marketing Cloud, previous Pardot, as the marketing extension of our existing CRM. We are a Salesforce shop and we initially pass our leads to Salesforce Marketing Cloud for the first step in the SQL process. It is a valuable tool for collecting and aggregating leads, qualifying them, segmenting users into groups, and optionally targeting them with content.

Pros

Automation Tool/Journey Builder
Support and Documentation
Managing Leads and Outreach Initiatives

Cons

Outdated UI/UX
Tiered Pricing/Hidden Fees
Complex Legacy System that Requires Heightened Levels of Onboarding and Training

Likelihood to Recommend

Salesforce Marketing Cloud does an excellent job at collecting and storing leads. Once the leads are qualified by workflows and automations established against your qualifiers, you can begin to segment, target, send communication, and track the efficacy of your campaigns. Being that Salesforce Marketing Cloud is an extension of Salesforce CRM, there is little work that needs to be done to ensure that your SQL are migrated to your CRM once they are ready to do so. The seamlessness between the two systems is paramount to the success of our organization.

Verified User

Engineer in Sales (201-500 employees)

Vetted Review

2 years of experience

Powerful but Lacking in Multiple Ways

Rating: 8 out of 10

Incentivized

March 6, 2024

Use Cases and Deployment Scope

Marketing communications on multiple channels as well as creating journeys for funnels. The main use is email marketing but we are continuing to leverage the platform tools to create multi channel programs for our products and solutions. Marketing insights are gained via Einstein and the suite of AI capabilities on our contacts and our content.

Pros

Email marketing
Journey creation
Reporting

Cons

Data extension creation
Simplify audience building
Dynamic lists

Likelihood to Recommend

It’s not very user friendly and requires support from multiple teams to pull things together. Often coding and scripting are needed to do things one might assume is already built in or that the platform is capable of. Seems like there are many opportunities for growth or improvement in order to make this a ten.

Connor Goodman

Sr. Manager of Marketing Automation in Marketing at Cox Automotive Inc. (5001-10,000 employees)

Vetted Review

1 year of experience

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