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Salsify

Score9 out of 10

36 Reviews and Ratings

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What is Salsify?

Salsify is designed to enable suppliers to send their product content to retailers. The solution provides a central place to create, manage and publish product information - including product attributes, marketing copy, datasheets and other files.

Categories & Use Cases

Media

Salsify

Reviews

What users are saying about Salsify.
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Improving e-commerce with Salsify

Incentivized
Verified User
Contributor in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

I assist in synchronizing assets from DAM to Salsify through API connectors, allowing assets such as images, catalogs, spec sheets, brochures, videos instruction sheets and others to show up in different platforms and e-commerce sites. I could either tag the assets from a different asset management system, or link the URL within Salsify irnupload directly to Salsify. Doing so allows uniformity of assets across different channels as well.

Pros

  • Integration of assets across channels
  • Application of analytics to see which products are most viewed
  • Manual override in case API connectors faces an issue

Cons

  • API connectors sometimes fails, and in my experience usually takes a while for assets to be uploaded/updated

Most Important Features

  • Linking of assets to commerce pages
  • Know which products and assets users find most valuable based on their views/sessions

Return on Investment

  • Users are able to view updated assets

Alternatives Considered

PathFactory and CoreMedia

Other Software Used

PathFactory, CoreMedia, Adobe Acrobat

Salsify is creating our Product Management unified "Source of Truth"

Incentivized
Fabricio VelascoView profile
Global Demand Generation Manager in Marketing at Ingersoll Rand (10,001+ employees employees)

Use Cases and Deployment Scope

Salsify is taking an important role in our organization, as a company that offers a wide range of products from a wide range of industries. We are now using Salsify to manage our large database of products and information from each different product we offer and make this library of data available to employees, distributors, and resellers as well as connecting these to our website offerings. So, in other words, Salsify will be managing our products' "source of truth" centralization.

Pros

  • Product Management
  • API integration
  • Data Library
  • Data Management

Cons

  • Reducing complexity
  • Long time to implement
  • Need of technical resources to implement

Most Important Features

  • Web integration
  • Product data Management
  • Centralization of data and resources

Return on Investment

  • Facilitates Product offering management
  • Enables a quicker response
  • Brings returns by streamlining our processes

Alternatives Considered

Pimcore

Other Software Used

Salesforce CMS, Oracle Access Management, Oracle Analytics Server

One Stop PIM Shop

Incentivized
Sai Gireesh Pokala
Lead Data Analyst in Information Technology at VIGO Industries (51-200 employees employees)

Use Cases and Deployment Scope

We use Salsify for A to Z PIM needs at VIGO. We use it to maintain product data and also publish to all the partner channels like Home Depot, Lowes, Wayfair, Amazon, etc. We also use their insights tools for analyzing product pages and completeness on different partner channels. We also use it to track the review count per SKU.

Pros

  • Setting up Product Catalog.
  • Publish to eCommerce platforms.
  • Product listing Insights.

Cons

  • Insights section can definitely get better.
  • More retailers can be added to the publish feature.
  • The search and filter ability for product data can be more robust.

Most Important Features

  • Publish to eCommerce Channels.
  • Product Information Management.
  • Insights.

Return on Investment

  • Increased the productivity of the publish process.
  • 5x products are published per partner in the same time it took earlier.
  • Product information like pricing and images can be downloaded in a click.

Alternatives Considered

Pimcore and Syndigo Content Experience Hub

Other Software Used

Bazaarvoice, Tableau Desktop, Microsoft Teams

Syndication Engine

Incentivized
Verified User
Manager in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

We use Salsify for a variety of cases including product data storage, syndication to traditional channels, and templated exports to other channels without a direct connector. Additionally, there have been several one off use cases where Salsify has become our asset transformation channel making updates to formats and sizes for other applications.

Pros

  • Syndication to direct channel retailers
  • Templated exports
  • Bulk updates and edits

Cons

  • Product deletions in mass require support ticket
  • Changing property names
  • Channel limitations - clearer limit sets

Most Important Features

  • Direct connections for syndication
  • Widen direct connection
  • Templated export capabilities

Return on Investment

  • Increased speed to market for product launches
  • Support team response rate has delayed projects
  • Single source of single use product data has improved efficiency within the org

Alternatives Considered

Oracle CPQ, Stibo Systems Multidomain MDM and Akeneo

Other Software Used

Acquia DAM (Widen), Shopify, Stibo Systems Multidomain MDM

A brilliant product management tool

Incentivized
Verified User
Manager in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

Salsify is used to manage the cards and loans product catalogue in my organization. Salsify was chosen so that we could use one single platform for multiple product sites and leverage the cross-site analytics that it offers. It has a very simple-to-use intuitive UI that all product managers prefer and hardly any learning curve.

Pros

  • Customer Analytics
  • User Interface
  • Product Categorization & Tracking

Cons

  • Needs more regular updates
  • On call support option
  • More tier packages based on components used

Most Important Features

  • Cross site Analytics
  • Managing multiple Products
  • Catalogue building tools

Return on Investment

  • Increased efficiency
  • Reduced time to market
  • Increased customer satisfaction

Other Software Used

Microsoft Teams, Microsoft Excel, Jira Software

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