Sandler Training Reviews & Insights

We required all Sales employees to take Sandler Trainings as a way to improve sales strategies. One of the best things we got from Sandler Training was the concept of the pain funnel as a way to guide prospects to realizing their business needs before proposing our product as a solution. When implemented effectively, we saw that this led to quicker buying decisions.

Sandler Training is helpful for almost all sales teams at any level regardless of how experienced they may be. Our Sales team had seen a good amount of success without Sandler Training and the hope was that these trainings would be like adding gasoline to a fire. For the most part, our team already knew what worked and what didn't work with our prospects, Sandler Training just offered an alternate view. I can see it being less helpful for teams in the infancy stage of their sales process. I believe it is better to come to this platform with some semblance of your own sales process already pre-defined and in place.

Since implementing Sandler Training, it has drastically improved the performance for both our BDRs and AEs. Sandler Training gives you an incredible tried and true methodology to use when selling to any type of industry. Our team uses both the Sandler Training and Challenger methodologies. A personalized combination of those two work the best in my opinion.

I can't think of an industry that this wouldn't apply to. It's great for SMB, mid market and enterprise selling.

Sandler Training was rolled out across our sales team to help reteach the foundations of Sales and help rethink some of the basics. We were told this would help us reformate our sales process and help with a merger. Our team has about 12 people but thought departments also had it rolled out.

Sandler Training may be good for junior sales reps on the verge of a promotion or if someone is new to an organization. The program does not customize the course per organization, otherwise, it would make for a great standardized onboarding for anyone with in a sales function from company to company.

Sandler Training has helped train sales reps and solutions consultants. We are trying to build a world class sales organization, and want to win sales cycles via providing the most value to our customers. Sandler Sales Training is used at every step of the sales cycle, up front contracts, value based/pain focused selling is very important.

Sandler Training is very well suited for ALL discovery calls, and deal progression calls. We are always focusing on pain, and how we can help solve a customer's unique challenge/problem Sandler is sometimes less effective when it comes deep into negotiation, BUT the important thing is that Sandler skills at the beginning of a conversation will help negotiation points towards the end of a sales cycle (but sometimes Sandler is too rigid, at the end)

Sandler supports our business with getting the upskilling we need in order to partner with our prospects and clients to be on their side. We do not work against them we work together. But Sandler teaches ups how to set the call agenda, handle objections, and get to the right answer for the client.

Sandler has helped me pull in some of my largest deals and show how I can run the sales call myself. It gives the sales person the training to ensure the deal reaches the finish line. Without Sandler and a format to work the sale with it would be difficult running a sales call.

My company runs an extensive sales organisation globally across both commercial and technical sales. We have a strong focus on nurturing new talent in both disciplines, which requires mature and robust sales training methodologies to ensure the best outcome for the team. Sandler Training has helped us quickly ramp up our sales team to ensure they are effective in the client interactions. The first is for the sales team to quickly create rapport and a trusted advisor status with our clients and the second is to better understand and identify sales opportunities and move them efficiently through the sales process.

Sandler Training has a very broad and flexible methodology and is applicable in any industry that has a client facing sales component. Once adopted within an organisation it can be beneficial to add other methodologies such as Challenger to the sales team toolbox

I am a sales leader and I have annually my team of 6 reps take the training as a way to have a common sales methodology aligned to our own sales guidelines. We have a full partnership with Sandler on which we give reps:
- Online live training with 4 sessions
- Do it yourself training and battle cards with assessments to continue learning along the way
- In our sales coaching we reference a lot on Sandler

Great framework with proven record of success, when you have a long complex sale and when the client doesn't really know what they want, what they need and what actually their real problem is Sandler is great because it addresses this perfectly,
It is great for a new organization desiring to mix their own sales style but needing to give some good and clear consistency to reps on how to drive a better more succesfull sales process that helps both clients and sales results.

Not very well suited for smaller companies, in other markets different to the US. For example in Latam there is a very particular relationship driven sales dynamic that sometimes when Sandler applied feels too american and less friendly with the market. Having said that, it has worked in latam for many countries just think it could be better tailored for the region, starting by having some content in spanish.