Features
Top Performing Features
Broad channel coverage
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Category average: 8.2
Workflow management
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Category average: 8.2
Paid media management
Users can manage and optimize paid social media posts across different channels.
Category average: 7.7
Real-time tracking
The tool tracks mentions and comments in real-time.
Category average: 8.5
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
Broad channel coverage
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Category average: 8.2
Publishing
Scheduling posts to various social media channels and profiles from one interface.
Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Category average: 9.1
Audience targeting
Users can target posts to audience members based on geolocation and other demographics.
Category average: 7.8
Workflow management
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Category average: 8.2
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
Bulk actions
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Category average: 8.5
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
Lead generation
Users can discover and engage with new prospects, based on certain parameters.
Category average: 7.5
Paid media management
Users can manage and optimize paid social media posts across different channels.
Category average: 7.7
Reporting/analytics
Campaign success analytics
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
Category average: 8.6
Real-time tracking
The tool tracks mentions and comments in real-time.
Category average: 8.5
Competitor analysis
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Category average: 8.3
Account management
Users can manage access to multiple social media accounts.
Role-based user permissions & privileges
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8.7
Mobile access
Users can effectively use the software through a mobile or tablet device.
Category average: 8.1