#1 most frequent
United States of America
64.0%814 installations of 1,272
What is Searchspring?
Searchspring headquartered in Denver offers intelligent site search for customer facing web pages and ecommerce, providing product discvoery tools, navigation viacategory page, and other features to improve site navigation.
In February 2020, Searchspring merged with Nextopia to expand its product capabilities, and customer base. Nextopia customers will continue to receive the same services, under the SearchSpring brand.
Categories & Use Cases
Media
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Screenshot of Autocomplete helps shoppers find products.
Who Buys & Uses Searchspring
#2 most frequent
Australia
19.3%246 installations of 1,272
#3 most frequent
Canada
4.6%59 installations of 1,272
Great entry level site search tool
Pros
- Customize search results pages - ability to add banners or other visual creative for search results pages based on specific queries.
- Easily badge products - set thumbnail badges to show specific messages on search results pages; allows for easy identification of items on sale, featured items, or items that may be eligible for free shipping.
- Easily merchandise search results pages - can be done on a per-query basis.
Cons
- Reporting is very basic.
Return on Investment
- Improved customer experience has led to fewer abandons on search pages.
- Improved search results make key products more readily found.
- Search results are actually relevant to search query.
Hard to beat search and merchandising platform
Pros
- Site Search: Very fast, easy to use, redirects, synonyms, etc.
- Merchandising: Super easy to use. Love the visual merchandising tool.
- Product recommendations: Love the product recs from 4-tell. Nice acquisition!
Cons
- Would like to see 4-Tell and Search Spring in one dashboard.
- Dream: Using customer demographic data plus past purchases plus browsing history to recommend products (machine learning), ability to easily manually connect specific products that the algorithm may not catch, for example, earrings and necklaces in the same style, accessory type products, etc. We would want this to work so that relating a product to another automatically works in reverse (currently it has to be done for both items).
- Ability to create custom landing page results that do not show "search results for ____" at the top
- A/B testing
- Exempting campaigns from global rules/banners.
- Advanced facet ordering logic.
- Advanced/dynamic facet labeling.
Most Important Features
- Advanced search functionality.
- Boosting and unique product display options.
- Product recommendations through 4-Tell.
- In-line banners.
- Scheduling campaigns.
Return on Investment
- Increased our site search speed.
- Increased conversion rate.
- Increase in sales by boosting best sellers and relevant items throughout the year.
Other Software Used
Miva Merchant, Klaviyo, Attentive Mobile, Kount, Cloudinary
Searching for utopia
Pros
- Reporting
- Supporting the integration with our product feed
- Being able to quickly make changes through the back office
Cons
- Developing 'cocktails' of different ranking criteria. At the moment we can only serve results based on either 'relevancy' or 'sales performance'. It would be great to not only have the ability to blend these two options (by search term), but also add additional facets into the mix, such as stock quantity, margin, sponsorship factor etc...
- Provide financing reporting on results - so we know how much revenue/conversion has been driven from specific search terms. For example, "Baby Milk" drove 50 searches, 6 direct conversions (customers that searched went on to buy an item(s) that were recommended), 16 indirect conversions (customers that searched went on to buy other item(s) not severed).
Return on Investment
- We lost CVR when we first moved to Nextopia, however we have steadily recovered this over time
Alternatives Considered
SLI system
Other Software Used
UserReplay, Qubit, Amazon Web Services
SearchSpring and Small Business
Pros
- SearchSpring can pull in products that match specific terms according to your customizations in their dashboard.
- SearchSpring can change the main image of products to reflect what is being searched for, such as a specific color.
- SearchSpring can account for misspellings and typos in the search bar by using search customizations.
Cons
- It takes time for results to be obvious.
- Only a few changes can be made at a time since gathering data takes time.
Return on Investment
- Our conversion rate on our website has increased from below 1% to over 1.5% in just a few weeks.
- SearchSpring is affordable.
- In the beginning, it was hard to see results, but it just takes time to see the results. After about a months time we began to get actionable data.
Other Software Used
ChannelAdvisor, BigCommerce, ShipStation
