#1 most frequent
United States of America
41.1%8,623 installations of 20,984
What is Semrush?
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.
Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.
Categories & Use Cases
Videos
Top Performing Features
Integration with web analytics tools
The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).
Category average: 8.8
Keyword analysis
The tool analyzes the content of your site to help discover the right keywords.
Category average: 8.9
Competitive analysis
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Category average: 8.2
Areas for Improvement
Site recommendations
The tool recommends site structure improvements and other tasks to help with SEO.
Category average: 7.2
Page grader
The tool scores each page of your website for SEO.
Category average: 7.8
Task management
Users can track and manage the tasks associated with SEO.
Category average: 7.3
Who Buys & Uses Semrush
#2 most frequent
India
18.4%3,857 installations of 20,984
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
6.2%1,294 installations of 20,984
Pros
- Integrates well with Canva for design and content creation workflows.
- Complements Screaming Frog SEO Spider for in-depth technical SEO audits.
Cons
- Requires integration with other tools for comprehensive marketing workflows, potentially increasing costs and complexity.
One of the most comprehensive, user friendly SEO services out there
Pros
- Analytics
- Quick auditing support.
- Deep dives into client accounts.
- Competitive insights across an industry.
Cons
- Competitive insights are limited and often follow the wrong competitors.
- Estimated traffic estimates are nearly always way over the top.
- Many tabs can be confusing for newer users.
Most Important Features
- Their keyword tracker.
- Content analysis by % of traffic to page.
- Auto auditing features.
Return on Investment
- Improved efficiency.
- Improved tracking.
- Better understanding of competitive landscape.
Alternatives Considered
Ahrefs, Screaming Frog SEO Spider and DeepCrawl
Other Software Used
Ahrefs, Screaming Frog SEO Spider, DeepCrawl
Industry Leader SEO Tool
Use Cases and Deployment Scope
Primarily for keyword analysis and selection. I do keyword research, assess the competitiveness of a particular keyword and then select those which I will pursue.
Pros
- Keyword isnights
- Competitor keyword analysis
- Visual/graphic representations of keyword data
- Easy to use interface
Cons
- Pricing is my only stumbling block with this product...
Return on Investment
- Great analysis
- Too expensive to be sustainable
Usability
Other Software Used
TechSmith Capture, Camtasia, Canva
The most reliable tool for SEO and SEM
Use Cases and Deployment Scope
We use Semrush to identify what keywords to rank on, what keywords are our competitors ranking on, what to do to improve our SEO and SEM practices, track website traffic coming across sources (including from backlinks) and how to further improve them. The business problem it serves is it enables us to work our pages and content to be SEO-optimized.
Pros
- Semrush Tracked Organic Keywords Weekly Overview - automated report is fantastic
- Good brand value, recognition and thus many keywords we can bid on
- It has acquired and is acquiring lot of media houses and thus provides SEO training and content also which is used as best practice
Cons
- Pricing and licensing features
- Better integration with existing sales and marketing tech stack
- More AI embedded to tell us what is not working and what will work
Return on Investment
- Better inbound strategy - Higher page rankings
- More visibility on website traffic
- Better ROI on inbound
Usability
Alternatives Considered
Ahrefs
Other Software Used
Gong, Canva, ChurnZero, Outreach
Semrush - A very important tool for your SEO suite
Use Cases and Deployment Scope
Semrush helps us with keyword identification and competition analysis and also understanding the keyword ranking of our website. It helps us a lot in understanding the current situation and how we can modify it to rank better and also it gives us a backlink analysis also which helps us our backlinks gaps
Pros
- Keyword analysis
- Backlink analysis
- Rank tracker
Cons
- Keyword Tracking
- Rank Tracker
- Keyword identifier
Return on Investment
- better return on investment
- helps in tracking keywords better
- best keyword identifier
Usability
Alternatives Considered
Ahrefs, Screaming Frog SEO Spider and RankPro
Other Software Used
Ahrefs, Screaming Frog SEO Spider, RankPro
Semrush continues to deliver and responds to market changes
Use Cases and Deployment Scope
Market research and analysis from keyword research and AIO analysis to competitive positioning and share of voice. Having an industry tool that maintains a strong collection of data is important as well as the consistent product development as needs change along with industry shifts and the introduction of AI search.
Pros
- Simple interface for finding and comparing data
- Providing a large dataset for review that's current
- Spanning SEO and PPC channels for market research
Cons
- Providing different views for marketers based on verticals
- Adding to the AI suggestions in a useful way
- Clearly identifying tasks to improve results into an action list
Return on Investment
- Enough data is available to consider entering into new markets
- Page-level refinements are a little more difficult to find
- Maintaining a sense of overall visibility is helpful
- Recommendations for scaling efforts would be a great addition
Usability
Alternatives Considered
Ahrefs, Screaming Frog SEO Spider and Schema App
Other Software Used
Screaming Frog SEO Spider, Schema App, Google Search Console, Bing Webmaster Tools
