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SEOGadget for Excel

Score8 out of 10

3 Reviews and Ratings

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What is SEOGadget for Excel?

SEOGadget for Excel is a tool developed by SEOgadget that aims to enhance SEO and keyword research capabilities within Microsoft Excel. According to the vendor, this tool allows users to connect directly to services such as Majestic SEO, Moz, and Grepwords within Excel, eliminating the need for manual data export and merging. It is marketed as a solution suitable for businesses of various sizes, including small startups and large enterprises. The tool caters to a range of professionals and industries, including SEO professionals, digital marketers, content marketers, business analysts, and marketing agencies.

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Categories & Use Cases

SEOGadget for Excel Key Features

Learn about the best (and worst!) features SEOGadget for Excel has to offer, as determined by TrustRadius' reviewers.
Based on 3 ratings of SEOGadget for Excel's features
View all SEOGadget for Excel features

Top Performing Features

  • Backlink management

    The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.

    Category average: 7.5

  • Integration with web analytics tools

    The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

    Category average: 8.8

  • Keyword analysis

    The tool analyzes the content of your site to help discover the right keywords.

    Category average: 8.9

Areas for Improvement

  • Social SEO

    The tool tracks social mentions and backlinks and their impact on SEO.

    Category average: 7.2

  • Site recommendations

    The tool recommends site structure improvements and other tasks to help with SEO.

    Category average: 7.2

  • Task management

    Users can track and manage the tasks associated with SEO.

    Category average: 7.3

SEOGadget for Excel Reviews

What users are saying about SEOGadget for Excel.
View all SEOGadget for Excel reviews

SEOgadget is a Time Saver When Importing Moz, Majestic Link Data

Incentivized
Spencer BaseliceView profile
SEO Manager in Marketing at MilliporeSigma (10,001+ employees employees)

Pros

  • Authentication is simple and requires no real in-depth knowledge
  • Importing of data into Excel saves time and saves us an extra step which is really important
  • Working with the data we need to see is much easier and faster
  • Collects multiple sources and saves time logging in
  • Data analysis is simple and straight forward

Cons

  • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
  • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
  • Added functionality to analyze data would be nice

Return on Investment

  • It is hard to quantify this realistically but it does save time and that is big
  • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
  • We haven't had any negative impacts as this is mainly a time saver

Alternatives Considered

Analytics SEO, Conductor Searchlight, Moz and KNIME Analytics Platform

Other Software Used

Google Search Console, Screaming Frog SEO Spider, SEO Rank Monitor, Adobe Analytics, GoDaddy, SEO PowerSuite, SEO Rank Monitor