Serverside.ai

Serverside.ai, developed by Nowtilus GmbH, is an Open Dynamic Ad Insertion Platform that aims to assist broadcasters, telcos, TV manufacturers, and content providers in monetizing their AVOD and TV streaming services. The platform offers seamless integration of personalized and relevant ad experiences, targeting large TV-like audiences. Serverside.ai is positioned as a valuable tool for professionals in the broadcasting, telecommunications, TV manufacturing, and content provider industries, with the potential to scale their content businesses and maximize revenue.

Key Features

Dynamic ad-insertion by manifest manipulation: Serverside.ai enables dynamic ad-insertion by manipulating the content manifest, which the vendor claims enhances the viewer experience through seamless integration of personalized ads into the streaming content.

Scaling for large TV-like audiences: According to the vendor, Serverside.ai is designed to handle large TV-like audiences, ensuring smooth ad insertion and streaming, even during peak viewing times.

API for automation and ad conditioning: Serverside.ai provides an API that allows for automation and ad conditioning, enabling broadcasters and content providers to streamline their ad operations and deliver targeted ads to specific audiences.

Minimized reactance by enhanced viewing experience: By utilizing server-side ad insertion, Serverside.ai aims to minimize reactance and provide an enhanced viewing experience for the audience. The vendor claims that this eliminates buffering or pixelated images that can occur with client-side ad insertion.

Increased yield from higher CPMs due to targeted video ads: Serverside.ai allows broadcasters and content providers to deliver targeted video ads to their viewers, potentially resulting in higher CPMs (Cost Per Thousand Impressions) and increased revenue, according to the vendor.