ShopperTrak: Analyzing Traffic and Sales All In One Dashboard
Pros
- Count inbound and outbound traffic
- Compare traffic to location specific sales.
- Detailed dashboards with at a glance actionable content.
Cons
- Updated end users when enhancements are implemented.
- User specific reporting.
Return on Investment
- We now better manage our labor to meet customer traffic.
- We can better measure the impact of promotions we offer.
- At a glance, I can identify stores with the biggest opportunities.