Competitive analysis
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Cat avg: 8.9
Top Performing Features
Competitor Research
Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.
Cat avg: 8.8
Competitor alerts
Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.
Cat avg: 8.6
Keyword analysis
The tool analyzes the content of your site to help discover the right keywords.
Cat avg: 8
Worst Performing Features
SERP ranking tracking
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
Cat avg: 7.2
Market Insights and Reports
Reports, newsfeeds, and information related to events, industry trends, or competitive insights.
Cat avg: 7.3
Similarweb Features from Reviews
SEO
Core features related to search engine optimization
8.0+1%
Keyword analysis
The tool analyzes the content of your site to help discover the right keywords.
Category average: 8
SERP ranking tracking
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
Category average: 7.2
Competitive analysis
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Category average: 8.9
Market Research
Tools and techniques that enable qualitative and quantitative research into consumer markets.
7.8-1%
Competitor Research
Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.
Category average: 8.8
Competitor alerts
Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.
Category average: 8.6
Market Insights and Reports
Reports, newsfeeds, and information related to events, industry trends, or competitive insights.
Category average: 7.3
Similarweb Features from the Vendor
Market Research
Vendor-reviewedCompetitor and Industry Benchmarking
Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.
Competitor Research
Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.
Web Traffic Analysis
The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.
Competitor alerts
Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.
Market Insights and Reports
Reports, newsfeeds, and information related to events, industry trends, or competitive insights.
Brand Monitoring
Vendor-reviewedOnline monitoring
Ability to monitor online media outlets for references to your brand or products.
SEO
Vendor-reviewedKeyword analysis
The tool analyzes the content of your site to help discover the right keywords.
SERP ranking tracking
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
Competitive analysis
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Additional Features
Vendor-contributedAi agents (SEO, Content, Sales, Trends)
AI traffic and insights (Future-proof your brand by tracking GenAI chatbot traffic)