Load time/data access
Provides fast and consistent access to lists and leads.
Cat avg: 8
Top Performing Features
Salesforce integration
Integrates with the Salesforce.com CRM platform.
Cat avg: 8
Advanced search
Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.
Cat avg: 8.2
Company information
Information about companies/accounts is available and high quality.
Cat avg: 8.2
Worst Performing Features
List upload/download
Lists can be easily and quickly uploaded or downloaded from the platform.
Cat avg: 7.8
Identification of new leads
Helps source leads at an acceptable rate, volume, and quality.
Cat avg: 7.7
Automatic data refresh
Contact and company data are automatically kept up to date.
Cat avg: 7.1
SMARTe Data Platform Features from Reviews
Prospecting
Features related to generating leads and finding new contacts.
7.6-3%
Advanced search
Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.
Category average: 8.2
Identification of new leads
Helps source leads at an acceptable rate, volume, and quality.
Category average: 7.7
List quality
Lists generated by the tool are typically high quality.
Category average: 7.3
List upload/download
Lists can be easily and quickly uploaded or downloaded from the platform.
Category average: 7.8
Ideal customer targeting
Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.
Category average: 7.7
Load time/data access
Provides fast and consistent access to lists and leads.
Category average: 8
Sales Intelligence Data Standards
How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?
7.80%
Contact information
Information about individual contacts is available and high quality.
Category average: 7.6
Company information
Information about companies/accounts is available and high quality.
Category average: 8.2
Industry information
Information about industries and markets is available and high quality.
Category average: 7.5
Data Augmentation & Lead Qualification
Features around contact data management and lead intelligence.
7.5-1%
Salesforce integration
Integrates with the Salesforce.com CRM platform.
Category average: 8
Company/business profiles
Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.
Category average: 7.9
Data hygiene
Helps users maintain clean lists and records, including duplicate management.
Category average: 6.9
Automatic data refresh
Contact and company data are automatically kept up to date.
Category average: 7.1
Filters and segmentation
Allows users to filter contacts and segment leads to explore data and create lists.
Category average: 8.2
SMARTe Data Platform Features from the Vendor
Prospecting
Vendor-reviewedAdvanced search
Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.
Web browser extension
Allows users to search across the internet to find and capture new leads using a web browser extension.
Identification of new leads
Helps source leads at an acceptable rate, volume, and quality.
List quality
Lists generated by the tool are typically high quality.
Email contacts
Generates email contact information for leads.
Direct dial contacts
Generates direct dial contact information for leads.
List upload/download
Lists can be easily and quickly uploaded or downloaded from the platform.
Ideal customer targeting
Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.
Load time/data access
Provides fast and consistent access to lists and leads.
Sales Intelligence Data Standards
Vendor-reviewedContact information
Information about individual contacts is available and high quality.
Company information
Information about companies/accounts is available and high quality.
Industry information
Information about industries and markets is available and high quality.
Data Augmentation & Lead Qualification
Vendor-reviewedSalesforce integration
Integrates with the Salesforce.com CRM platform.
Company/business profiles
Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.
Data hygiene
Helps users maintain clean lists and records, including duplicate management.
Automatic data refresh
Contact and company data are automatically kept up to date.
Filters and segmentation
Allows users to filter contacts and segment leads to explore data and create lists.
Ability to append contact, lead, and account level data
Users can append records at the contact, lead, and/or account level.
Sales Intelligence Email Features
Vendor-reviewedMarketing automation integration
Integrates with a marketing automation system.