SmarterHQ now part of Wunderkind

SmarterHQ, now from Wunderkind (acquired November 2020) is designed to allow brands to automate web and email personalization. The SmarterHQ personalization engine analyzes online and offline activity to respond to individual customers with personalized content. Customers include Eddie Bauer, eBags, Chico’s, and Finish Line. The vendor also says they have been recognized by Forbes as technology to push e-commerce into a new era of personalization and Forrester's Total Economic Impact study to deliver 667% in ROI.