Cost Effective Enterprise-level Optimization of Customer Purchase Intent
Pros
- Reflektion provides individualized results based off each customer's unique browse experience on the site. This is beneficial because it gets more accurate results than segmenting customers by certain behaviors consistent with other customers.
- Reflektion is responsive to our business. They treat each request with professionalism and work to find solutions quickly.
- Reflektion has several beneficial features to further enhance the customer experience through a learning environment. Reflektion learns synonyms and is able to adjust for more accurate results. They also provide full page results with faceted navigation which leverages the individualized learning into the product results specific for each customer in a seamless integration with the site.
Cons
- So far we've encountered very few issues and Reflektion has been ready and willing to assist us in resolutions to any issues. Some of the UI needed to be refined and that was driven by our requests but this is likely more due to the customization than really a negative.
- I've requested they serve their tags compressed as all services these days should be doing that for optimal web performance.
- I would like more tie-in to their control panel with the initial setup. It took a while to get that set up versus having it at the start of the relationship.
Return on Investment
- We've seen at least a 2.5% increase in conversion with the site recommendations and that doesn't fully account for the preview search feature which we didn't have prior.
- Reflektion has guided more contemporary methods for presenting product to customers within our search results and catalog listings as well as the faceted navigation/filtering of those products.
- We're still learning of ways to further leverage Reflektion and improve the overall ROI.
Alternatives Considered
Certona and Adobe Target
Other Software Used
Visual Website Optimizer, Google Tag Manager, Cloudinary
