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Use Cases and Deployment Scope
SmartAds DSP is being used as an alternative to other traditional DSPs and exchanges we have been using. They have a lot of inventory, particularly in APAC and the CIS countries. We have worked with them and gotten mixed results, with a lot of traffic but not a lot of quality.
Pros
- Lot of inventory
- Easy to use UI
Cons
- Support team is not very good.
- Not a lot of direct traffic, mostly reseller traffic.
Likelihood to Recommend
SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.
