Sojern RevDirect

Sojern’s RevDirect™is a risk-free, pay-for-performance direct demand marketing solution for independent hotel marketers. Engaging with prospective guests as they quickly navigate across websites, digital channels, and devices to plan and book their travel is an increasingly complex challenge, which Sojern is aiming to solve with its RevDirect solution.

You can customize your display campaign to include Facebook, Instagram, Search, and more, and place your property in front of in-market travelers throughout their entire path to booking. Sojern only receives a commision once a guest has booked on your property website and fulfills their stay.

According to the vendor, key benefits & features include:

• Increase Direct Bookings: Reach in-market travelers with an always-on campaign, building your brand and generating direct demand

• Pay for Performance Model: With no upfront costs, you only pay a commission once the traveler has completed their stay.

• Multi-Channel Advertising: Add Facebook, Instagram, Search, and more to Display, for greater reach and transparency across channels.

• Real-Time Reporting & Insights: Access an easy to understand dashboard for campaign performance, self-service reconciliation, and actionable audience, market, and performance insights.