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What is Spaaza?

Spaaza is an incentive marketing infrastructure designed to help businesses create loyalty programs for their customers, employees, influencers, and other communities. According to the vendor, Spaaza offers a suite of tools that enable businesses of various sizes to incentivize specific behaviors and achieve their business goals. Retailers, e-commerce businesses, hospitality and restaurants, consumer goods companies, as well as marketing and advertising agencies are among the professions and industries that the vendor says can benefit from Spaaza's solution.

Key Features

Social Sell: According to the vendor, Spaaza allows customers, employees, and influencers to recommend and sell products through social channels. The vendor claims that personalized incentives can be created for successful recommendations, and campaign results can be tracked in real-time.

Referrals: The vendor states that Spaaza enables businesses to acquire new, high-value customers through existing customers, influencers, and employees with targeted referral programs. They claim that incentives can be designed to maximize referral traffic, and real-time insights into performance can be gained.

Wallet: Spaaza provides a digital wallet for customers, employees, and influencers to store and spend store credit across all sales channels. The vendor claims that influencers and VIPs can be incentivized with exclusive wallet money, and that wallet spending can be tracked, managed, and fraud prevented.

Points Machine: The vendor states that Spaaza allows businesses to build a dynamic loyalty program by rewarding customer interactions and loyalty with points and status levels. They claim that specific behaviors beyond purchases can be incentivized, and unique benefits can be offered based on loyalty status.

Smart Vouchers: According to the vendor, Spaaza enables the issuance and management of cloud-based vouchers that can be delivered and redeemed across all customer touchpoints. They claim that experiences, fractional ownership, and community benefits can be offered as incentives, and voucher campaign performance can be tracked in real-time.

Platform: Spaaza's Incentive Marketing Platform, according to the vendor, combines customer insights, campaign technology, and analytics to create personalized incentives. They claim that actionable insights can be gained, targeted campaigns can be created, and campaign elements can be easily controlled. The vendor also states that performance can be tracked with real-time reporting and analytics.

Spaaza iOS and Android loyalty apps: The vendor claims that Spaaza offers mobile loyalty apps available on iOS and Android to engage customers personally. They state that app content can be personalized, access to rewards and purchase history can be provided, and push notifications can be utilized for targeted messages.