Spotify for Podcasters

We used Anchor to produce a podcast that is in addition to the other sermon podcast hosted by our website provider. Anchor gave us options for publishing and content management that were way more robust and user-friendly than what our website does, pushing things to Apple Podcasts alone. Anchor made it easier to connect with multiple podcast outlets from one source.

• Simplicity of interface.
• Episode management.
• Connection to Spotify.
• Ease of pushing to other podcast platforms.

• Anchor made it easy to onboard volunteers who had no experience podcasting.
• Anchor made it simple to edit and publish podcast episodes.
• Anchor was a great cloud-based resource, so multiple team members could log in and contribute.

GarageBand and Podbean

GarageBand, Logic Pro X, Canva

Since we started doing more web-based support in our company, instead of having clients just create support tickets if they needed help, we wanted a solution to host voice-based support files. One of our engineers had heard about Anchor and had dabbled, but once it became obvious that we might need something like it for our next phases I started looking into it to see if it would cover our very basic needs. We started uploading some files to it, easy enough and then sending those to our clients. Since there are no costs to host or distribute the files, we didn´t have to go to accounting to get funds for it. We are in the process of adding new audios every week and seeing if it makes sense for us to have them there. Since most of our support is based on how-to videos, we are under review to see if our clients get the same level of support from audio as from videos, and we are sending out queries to all clients to see what they thought about it. If we get enough good responses then we might start moving more and more of our support to audio files.

• Free access to audio files
• Excellent audio creating tools
• Really good mobile apps
• Web based interface that actually works

• Minimize the time our clients require to find the resources and help they are looking for.
• Maximize my support teams' time by having users self serve themselves with the information in our audio files.
• Free usage of the service, via both web and mobile apps.
• Excellent audio quality and streaming support.

Applause

Jira Software, Google Calendar, Microsoft Teams

As a podcast platform Anchor serves its purpose of aggregating content to various platforms. The functionality and UI are very simple (which is a PRO and CON), but overall Anchor allows content creators the ability to share their audio (and video) content to the most popular podcast platforms with ease.

• Ease of use
• Interoperability
• Integration

• helped with brand awareness
• low cost of ownership thus high return on investment
• low learning curve

Podbean

Restream, Descript, WordPress

Anchor, by Spotify, addresses the problem of hosting podcasts and distribution of podcasts to various platforms like Spotify, Apple Podcasts, Google Podcasts, etc. Anchor, by Spotify, is a great one-stop solution for recording podcast episodes to editing them by adding sound effects and further publishing them as well as monetizing them. Anchor, by Spotify, also offers some exclusive features that can be useful for some businesses such as the Music+Talk features where you could use snippets of songs available on Spotify in your podcasts and talk about them.

• The most important features include: Distribution to various podcast platforms.
• Proper organization and management of episodes based on season and episode number.
• Listener analytics including number of plays, platform, etc.

• Anchor, by Spotify, is a free platform hence it has positive ROI for us definitely.
• Leaving aside a couple of cons such as the monetization features not being available in my country, and limited integrations; Anchor is a great tool.
• Anchor, by Spotify, also offers some exclusive features like Music + Talk which is really great.

Google Ads, LinkedIn Marketing Solutions, Facebook Business Manager

We primarily use Anchor by Spotify as the main distributor for our initial podcast series, "You Know The Drill". Using Anchor allows us to easily distribute to Spotify, Apple Podcasts, as well as other podcast platforms.

• Distribution
• Easy of Access
• Ad implementation

• Taught us how yo properly organize and schedule our show.
• Anchor's integration with Spotify allows use of Spotify's wide library.
• Doesn't play well with outside ad agencies, Makes it difficult to be open to all kinds of ad agencies, thus reducing possible revenue.

Adobe After Effects, Adobe Audition, Later