#1 most frequent
United States of America
69.1%825,525 installations of 1,194,595
What is Squarespace?
Squarespace is a CMS platform that allows users to create a DIY blog, eCommerce store, and/or portfolio (visual art or music). Some Squarespace website and shop templates are industry or use case-specific, such as menu builders for restaurant sites.
Categories & Use Cases
Videos
Top Performing Features
Role-based user permissions
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8
WYSIWYG editor
What-You-See-Is-What-You-Get editing tool allows users to build pages without writing code.
Category average: 7.9
Code quality / cleanliness
Code generated by WYSIWYG editor is clean and validates according to W3C standards.
Category average: 8.3
Areas for Improvement
Availability / breadth of extensions
There is a broad library of extensions, plug-ins, modules or add-ons that allow users to easily customize their websites without building custom code.
Category average: 6.9
API
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
Category average: 8
Internationalization / multi-language
The software supports multiple languages, countries, currencies, etc.
Category average: 7.7
Who Buys & Uses Squarespace
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
7.6%90,983 installations of 1,194,595
#3 most frequent
Canada
6.1%72,430 installations of 1,194,595
Pros
- User-friendly interface and intuitive navigation
- Efficient website creation with drag-and-drop interface
- Website hosting and content management capabilities
Cons
- Editing feature inconsistencies and difficulties
- Limited style/theme customization options
- DNS record setting limitations
all-in-one platform
Use Cases and Deployment Scope
Squarespace is easy for non-technical employees and business owners to understand and use. Once it is set up, it's easy to update information, photos, etc. The all-in-one model is convenient to avoid managing multiple subscriptions for various apps, plug-ins, etc and hosting/domains are included. However, it can also be pretty restrictive and frustrating at times, especially for designers/developers used to other platforms.
Pros
- minimalist design
- easy to navigate
- all-in-one platform
- saved "templates" or "blocks"
Cons
- inflexible design
- inability to adjust spacing as desired
- inability to adjust fonts without changing the entire site
Return on Investment
- high ROI: minimal investment for a great looking website
- ongoing management costs in terms of time is minimal (easy to update internally)
- annual subscription is somewhat more expensive than other options
Usability
Alternatives Considered
WordPress, Shopify, Wix, Canva and GoDaddy
Other Software Used
CorelDRAW Graphics Suite, Microsoft Teams, Slack, Adobe PhotoShop, Adobe Illustrator CC, Adobe InDesign, Canva, Dropbox, Google Drive, Google Workspace, Microsoft SharePoint, ChatGPT, Klaviyo, Awin, Tailwind
Easy Domain Management Tool
Use Cases and Deployment Scope
We used Squarespace for email domains.
Pros
- Is very easy to purchase domains
- Easy to transfer domains
- Easy to attach domains to email servers
Cons
- Dont want to connect to google workspace, but could be good if a company used that
Return on Investment
- able to get domains that we wanted
- Better for our marketing team
Usability
Alternatives Considered
GoDaddy and Microsoft 365
Other Software Used
GoDaddy, Microsoft 365
Try Squarespace for Improved Security, SEO and Online Sales
Pros
- Security
- Customer support
- Maintenance
Cons
- Squarespace would be improved by offering options for variants for downloadable products.
Return on Investment
- Wildly increased online sales beyond imagination.
- Gives me peace of mind thanks to awesome security features.
- Gives my business a good face with reliability and safety.
Alternatives Considered
WordPress
Other Software Used
Adobe PhotoShop, SketchUp, Google AdSense, Podium
Usability
Great for first time web developers
Use Cases and Deployment Scope
My organization uses Squarespace for a few tasks: purchasing website domains and developing websites for other companies. We have created multiple websites in a variety of industries using Squarespace. We use this to typically build smaller micro-sites rather than full-blown websites as we will normally want that to be developed on Wordpress.
Pros
- Domain Registration
- Web Development
- Album Storage
- Domain Purchasing
Cons
- Training user-base in making sure smaller businesses can be optimized for SEO.
- AI Text generation for making content optimized for their site.
- Video series that could train someone to be able to use the platform to make people who are regular business owners become web-savy
Return on Investment
- Effective website development
- Poor contact form management
- Portfolio Management for Photography
Usability
Alternatives Considered
WordPress and Wix
Other Software Used
Wix, WordPress, Constant Contact
A user friendly website option for beginners
Use Cases and Deployment Scope
I use Squarespace as my website platform to direct people to my business, [...]. I host my blog, book club and information about my career mentoring services on my website. My website gives my business credibility and allows people to find out more about out my services.
Pros
- User friendly
- Aesthetically pleasing
- Consistent
Cons
- I do not like the upgrade in the editing software. I regret updating any of my pages to the fluid editor and won't update any of my pages that are still in the old editing style
Return on Investment
- Squarespace has allowed me to easily sell digital products, creating a viable passive income stream I would not have without my website
- Squarespace has also lent credibility to my brand and allowed me to connect with my ideal clients.
Usability
Alternatives Considered
WordPress
Other Software Used
Acuity Scheduling, a Squarespace company, HoneyBook, Canva