strataQED

Use historical data to understand key business drivers

strataQED creates marketing mix models by evaluating historical data to quantify the relationship between business drivers and business results. Its AI-powered algorithm uses machine learning to test millions of potential models to deliver a higher quality answer to marketing mix questions.

By using strataQED, users can:

• Quickly build advanced Marketing Mix Models with automated workflows, special case wizards and real-time business metrics
• Find a reliable fit: strataQED's model search algorithm is powered by a unique AI engine that searches thousands of models a minute to find the right combination of marketing tactics and drivers
• Receive immediate and transparent results: Model results are available immediately, and visualised in a transparent and understandable way. New data is incorporated in near-real time to support ongoing planning and changing business questions