Syndigo Content Experience Hub

Score8.7 out of 10

4 Reviews and Ratings

What is Syndigo Content Experience Hub?

Syndigo, headquartered in Chicago, enables commerce by supporting the efficient transfer of product information through its network of brands and their customers. The company provides descriptive product and nutritional information, images and other digital media, powered by deep analytics to empower engaging brand experiences online and in store. Through Syndigo’s platform, Content Experience Hub, clients can publish, manage, syndicate and audit product content across a trading network of brands and recipients.

Categories & Use Cases

Verified User

Director in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

We currently Syndigo to various retailers and distributors. Syndigo serves as a single point of entry and helps manage the amount of customization required for each customer. We also syndicate GDSN information to customers that require this. Syndigo helps us address data quality by providing auto notification of content that doesn't meet standards. We have also evaluated syndigo for digital shelf analytics.

Pros

Easy set up.
Efficient content syndication.
Identify content that doesn't meet standards or has quality issues.

Cons

Digital shelf analytics can provide more detail.
No cross reference record.
Unexplained errors causing syndication issues.

Most Important Features

Syndication.
Digital asset management.
Data accuracy.

Return on Investment

Increased speed to market.
Increased breadth of products available online.
Improved content accuracy.

Alternatives Considered

Salsify

Other Software Used

SPS Commerce Analytics, Salsify, Stibo Systems Multidomain MDM