Powerful & fast social media management tool, a big rival of Sprinklr
Use Cases and Deployment Scope
I have used Synthesio for the brand's needs. It was mostly when it became compulsory for the brand to have a strong social media impact and presence. Social media monitoring is getting really important for brands who focus on consumers & their complaints. We were looking for a tool that can help us resolve this issue.
Pros
- Social Listening
- Social media monitoring
- Social accounts hygiene
- Brand safety & health
- Consumer engagement
Cons
- It really works well. It provides an overall marketing solution like other tools in the market.
- Cost should be a little bit decreased as it is a big pain point for brand managers to go with a tool with high costs.
- Synthesio has a lot of potentials but the sales reps were not good at selling it. I think it only happened to me, maybe others may have not faced this problem.
Most Important Features
- Social media reports
- Listening data / historical data
- Brand health
Return on Investment
- It has helped us understanding the on going topics on our social page quite well.
- Really helped us in community management in due time for social accounts. Saved a lot of clicks and time as well as resources.
- Employees feel really happy with the tool because it lets them do the work fast and securely.
Alternatives Considered
Sprinklr Modern Research, Sprinklr Modern Marketing & Advertising and Talkwalker
Other Software Used
Sprinklr Modern Marketing & Advertising, Sprinklr Modern Research, Talkwalker
