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Synygy

Score8 out of 10

1 Reviews and Ratings

What is Synygy?

Synygy is a Sales Performance Management solution from the company of the same name, which advertises itself as SOaaS (Sales Operations as a Service). It includes software and best practices around sales compensation management, sales optimization, sales enablement, and sales analytics. Synygy is frequently compared to other ICM point solutions and SPM tools. 

Synygy’s incentive compensation management software component allows organizations to:

  • Promote and reward selling behaviors that empower sales force productivity
  • Drive behaviors through a clear linkage between individual earnings and revenue
  • Leverage compensation plans that adapt to evolving business needs and strategic goals
  • Reduce payment errors through process automation and advanced validation

Synygy helps to improve the accuracy and timeliness of sales commission payments, enhance the understanding of compensation plans, and create transparency and clarity through the analysis of sales, performance, and compensation data. Synygy also creates a high level of flexibility, agility, and adaptability in the management of incentive compensation plans—which the vendor says is the foundation for driving sales and channel performance.

Top Performing Features

  • Sales compensation process automation

    Automates processes related to sales compensation, like incentive and quota plans, approvals, dispute resolution, payroll processing, etc.

    Category average: 8.8

  • Incentive auditing/regulation compliance

    Internal workflow and tracking elements create an audit trail and help ensure regulatory compliance.

    Category average: 8.3

  • Sales compensation plan creation

    Easy for Sales to create incentive compensation plans without IT assistance.

    Category average: 8.5

Areas for Improvement

  • Complex sales crediting

    Users can set up complex crediting chains to attribute credit for sales to multiple tiers of employees and/or partners.

    Category average: 8.1

  • Agile incentive strategy

    Incentive plans are flexible; users can create and adjust compensation plans and incentive rules in order to strategically adapt to changes in sales performance/the marketplace/corporate goals.

    Category average: 7.8

  • Sales compensation dashboards & forecasting

    Analytics tools give sales ops managers and/or reps a view into sales performance in terms of sales vs. quotas, as well as earnings so far and projected payouts. May include competitive stats.

    Category average: 8.3

Positive Review of Synygy

Pros

  • Accurate and detailed incentive calculation.
  • Managing a large amount of data.
  • Excellent customer service.