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Sysomos, now part of Meltwater

Score9.5 out of 10

103 Reviews and Ratings

What is Sysomos, now part of Meltwater?

Sysomos was a social media listening and marketing solution for content discovery, planning, publishing, moderation, and analytics. Sysomos was acquired by Meltwater, and is no longer available, but the features of the former Sysomos are now part of the Meltwater platform.

Categories & Use Cases

Media

Screenshot of TOP CONTENT: See the best performing content from all your social media channels in one view plus compare it against your competitors’ pages.
Screenshot of FAN MODERATION: Sysomos Expion makes it easy to know who to speak to, when to engage in conversation and can even be integrated with customer care centers.
Screenshot of PUBLISH: Easily plan, schedule and publish content from a simple drag-and-drop calendar with workflow that’s easy to track and review.
Screenshot of OPTIMIZE PAID ADS: Optimize paid ads with smarter analytics and trending triggers so you can better understand how organic and paid content are working together.
Screenshot of DYNAMIC DASHBOARDS: Powerful marketing analytics shows that it’s not just about creating a report or crunching some numbers - but about telling a story. You’ll discover patterns, breakouts, and trends in real time to capitalize on opportunities.

1 / 5

Screenshot of TOP CONTENT: See the best performing content from all your social media channels in one view plus compare it against your competitors’ pages.

Reviews

What users are saying about Sysomos, now part of Meltwater.
View all reviews

Best social media listening solution for consumer insight

Incentivized
Ravindra SahuView profile
Senior Social Media Manager in Marketing at Locobuzz (5001-10,000 employees employees)

Use Cases and Deployment Scope

I currently use Meltwater Social for consumer behavior analysis for my company. We do Social listening not only for the brand but also for competitors in the industry. It helps to mitigate crises and understand our customers. The tool is used by the research and marketing team. The marketing team generates leads using the tool. The tool generates consumer insights reports and gets the relevant leads.

Pros

  • Deep dive reports
  • Accounts service team
  • Preview listening

Cons

  • User interface
  • High loading time

Most Important Features

  • Customizable filters
  • Identify influencers
  • Campaign Analysis

Return on Investment

  • Ease my manual reporting efforts
  • Actionable insights which delight my client

Alternatives Considered

Brandwatch, Talkwalker and Radian6

Other Software Used

Brandwatch, Talkwalker, Radian6

Klear: A Good Influencer Solution for the Price

Incentivized
Verified User
Strategist in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

I work on a small team at a mid-size advertising agency, where we manage and lead our clients' influencer marketing strategies and programs. We use Klear on a pretty regular basis (at least 2-3 times per week) to help identify influencers, execute programs and measure results. Before we started using Klear our team was doing all of our influencer identification manually (searching on Instagram, reading articles about the best "lifestyle" bloggers, etc.) so we really wanted a platform to help us streamline that process. We also liked Klear over other similar products because it was a self-service platform and it isn't an opt-in network, making the pool of influencers to vet as large or small as we need it to be. This was important because some of our clients run hyper-local campaigns, so we needed to be able to filter down and see results in a small city.

Pros

  • It's a very intuitive and user-friendly platform.
  • It provides the ability to gather actual, verified data (including IG Stories).

Cons

  • It rounds numbers to the nearest hundred (for instance, will report "1.4K Story views" rather than the true number).
  • I am based in the US and my representative is based in Israel, so there is a delay in response at times.

Return on Investment

  • Klear allows us to optimize our time spent in other areas, like strategy or execution, rather than manually looking for influencers.
  • Klear has helped us be more data-savvy and stand behind our influencer recommendations/programs with tangible numbers like audience demographics.

Other Software Used

Cision Communications Cloud, Asana, Mavenlink

Great tool for starters or for small organizations with fewer employees

Incentivized
Joshua P. KennedyView profile
Community Manager in Customer Service at Garmin International (10,001+ employees employees)

Pros

  • Expion was pretty customizable, though the tool we transitioned to has since made me realize how much more customizable other options can be. That said, Expion served us well and offered more customization than other tools we looked at.
  • Expion's best asset, really, is its support staff. Our account rep and the support agents were always responsive and reacted with appropriate levels of urgency. Though a lot of the problems we experienced were due to API limitations, the things they COULD address were resolved with relative speed.
  • I enjoyed the ability to approach our workload from either an inbox-style view or a more visual view with the workspaces and stacks. People with a more right-brained slant worked better in stacks than left-brained folks who seemed to appreciate the more linear, text-based style of the Single Stream moderation option.

Cons

  • Reporting is Expion's weakest component. Please bear in mind that I'm not referring to marketing stats or page analytics. I'm talking more about productivity metrics for moderators and quality reports (viewing outbound messages for quality purposes). Expion WILL work with you to get you what you need, but building new reports takes a lot of time, and what you get back isn't always exactly what you're looking for. The tool we moved to has dynamic reporting options that *I* can modify on the spot, so whereas this downside was a tad annoying before, I've come to weight it a bit more heavily because now I see just what can be achieved when you don't have to wait for someone else to build dashboards and widgets for you.
  • Locating additional posts from the same customer is a challenge. Although you can perform profile searches, viewing a complete history is frustrating. You can only see outbound messages in relation to each inbound message. The new tool we use allows for you to view the entire message thread all in one view, which is impossible in Expion.
  • Expion does not update live. If you have multiple moderators working simultaneously, then it is WAAAAAAAAAAAY too easy to step on each other's toes unless you have people divvying up work and filtering by message type or platform or date ranges. For example, if we're both looking at the same list of messages on different computers and I respond to a message or mark it as read, then that does NOT change on your work list until/unless the workspace, stack, or stream refreshes. (The tool we use now is almost immediately updated with changes you've made.)
  • This tool does not allow you to designate any kind of message properties for tracking purposes. This may not matter to companies with only one product line, but our company sells a massive catalog of products that extend across a wide variety of user markets. Being able to tag messages accordingly is a huge benefit, but it's one that Expion does not offer.

Return on Investment

  • Expion had a great impact on our social moderation goals. As a new team, it was nice to be starting out with a tool that helped introduce us to moderation in a way that gave us flexibility and customization.

Alternatives Considered

Sprinklr

Sysomos MAPs your way to quick insight

Incentivized
Kristen SquireView profile
Taxonomist in Information Technology at Edelman Intelligence (51-200 employees employees)

Pros

  • Influencer and communities identification is definitely a strong suit for the tool.
  • Quick analytics.
  • Historical data back a year.

Cons

  • It does not provide a visual for volume over time.
  • The visuals aren't excellent, and would require an export to create better looking graphics.
  • The interface isn't intuitive and sometimes requires clicking around to find things that seem like they should be under a different title.

Return on Investment

  • it is relatively pricey for what it is, which is a quick insights tool
  • it does save the time of the user as far as needing no complex set-up or continuous monitoring

Alternatives Considered

Crimson Hexagon ForSight, NetBase, Talkwalker and Zignal Labs

Other Software Used

Talkwalker, Zignal Labs, Crimson Hexagon ForSight

Sysomos Social Listening Review

Incentivized
Verified User
Manager in Social Media (51-200 employees employees)

Pros

  • Social listening tracking and monitoring.
  • Sharing of voice analysis.
  • Brand voice analysis.

Cons

  • The user interface could be updated.
  • Ease of use - Overall, it's very hard to understand how to create new queries.
  • More webinars on uses for the tool.

Return on Investment

  • Quick turnover time for clients.
  • Insight-driven analysis.
  • Understanding the reach of hashtags.

Alternatives Considered

Brandwatch, Khoros Care (Formerly Spredfast + Lithium) and Crimson Hexagon ForSight

Other Software Used

Brandwatch, Crimson Hexagon ForSight, Khoros Care (Formerly Spredfast + Lithium)

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