Sysomos, now part of Meltwater Reviews & Insights

I currently use Meltwater Social for consumer behavior analysis for my company. We do Social listening not only for the brand but also for competitors in the industry. It helps to mitigate crises and understand our customers. The tool is used by the research and marketing team. The marketing team generates leads using the tool. The tool generates consumer insights reports and gets the relevant leads.

It can help with crisis reporting and understanding consumer sentiments. The tool also helps to create a marketing strategy which would increase the potential reach of the digital marketer. The tool is great for media monitoring where brands need to reply to complaints and other concerns. Meltwater Social provides automatic social listing reports which are useful for reporting.

I work on a small team at a mid-size advertising agency, where we manage and lead our clients' influencer marketing strategies and programs. We use Klear on a pretty regular basis (at least 2-3 times per week) to help identify influencers, execute programs and measure results. Before we started using Klear our team was doing all of our influencer identification manually (searching on Instagram, reading articles about the best "lifestyle" bloggers, etc.) so we really wanted a platform to help us streamline that process. We also liked Klear over other similar products because it was a self-service platform and it isn't an opt-in network, making the pool of influencers to vet as large or small as we need it to be. This was important because some of our clients run hyper-local campaigns, so we needed to be able to filter down and see results in a small city.

Klear is great for doing some preliminary research when building out an influencer list. We've used it a lot for this and overall had pretty good success. We sometimes supplement with manual searching, but overall Klear has helped save a lot of time and labor on our end. I do prefer to manage influencer programs myself though, so I don't take advantage of the program's chat functionality, payroll capabilities, etc.

Sysomos was used by the prior agency I used to work at for social listening ad-hoc client requests, or tracking of mentions or conversations on a daily, weekly, or monthly basis. It helped provide insights on the volume of a certain conversation topic, about a brand, hashtags, crises, and more.

I would say that this is a fine tool for standard social listening tracking or monitoring. I would not say that it's top of class by any means, but it is sufficient and it gets the job done. I would like to see the interface get updated and new functions included.

I was first introduced into Sysomos Expion through their listening solution, a tool considered to be one of the most powerful in the market and one that served our needs to perfection. Fast forward when Sysomos acquired Expion, and our team quickly adopted the new addition to our family of tools with ease. What makes Expion unique is their quite robust solutions, including publishing our content from a centralized location, team collaboration and content review, and analytics. We easily track content and campaigns by adding unique tags to group published content. But our favorite feature to date is competitor tracking, and keywords monitoring.

We manage around 5 different brands, each with multiple channels on social media. Expion allowed us to not only manage them and plan our content with ease, but it also enabled our team to track the competition of each brand without much hassle. Our content planning and review were also elevated due to the powerful collaboration and planning available within the platform.

We have used Expion to streamline our content management across various verticals. Working in food, asset, and content management is a beast. We have a new menu and a new batch of assets every week, so asset discipline and organization is key. We're evaluating Expion as a tool to help us with that.

Expion is well suited for mid to large organizations which manage complicated content calendars across verticals, using lots of assets.

Sysomos is an exceptional social media management tool! It has exceptional page analytics, copy and social media post management, and so much more! Additionally, they put on really impressive summits including the New York City one that is coming up https://sysomos.com/summit-newyork/

I would strongly recommend the sysomos and expion tools to anyone!

I came to my current job and immediately went to work in implementing a new social media management tool. Sysomos was a great fit.

Sysomos MAP is typically used by the social team to provide initial listening into volume, trends, sentiment and authority around a conversation among social audiences. This includes research for new business efforts, competitive auditing, always-on social channel maintenance and internal comms. Different users access different functions within MAP and collectively, our team takes full advantage of the software's offerings.

Sysomos Map is well suited for higher level social listening and gaining a sense of a competitive landscape, opportunities for brands to optimize their social messaging and identifying influencers discussing a particular product or trend.

Sysomos Map does not provide much value when looking into paid media activity, user emotion or channel activity beyond Twitter and Facebook.

Sysomos is used to track online trends and conversation in the industry. It helps all business units keep up with current issues or events pertaining to their department.

Sysomos is well suited to understand trends and conversations online that are happening in real-time and in the past. It is useful for tracking campaign success online as well as competitor actions.

We enable distributed use by users around our global business, though primary use is centered on key brand and PR users. Our priority is monitoring the impact of our brand in the marketplace, including through share of voice on strategic area of focus.

Highly effective to measure a Twitter campaign post-event or campaign, where there is a defined period of time and a pre-defined hashtag (or hashtags) to be measured. Limited at measuring closed networks such as Facebook and LinkedIn.

Sysomos Expion was the first social media moderation & marketing tool that we used after creating the Community and Social Media teams. The social media team used the program to plan/schedule marketing posts, but my team and I used it for social moderation and monitoring. Expion is meant to address companies' needs for more streamlined planning/scheduling of social posts and for much greater ease with moderation than compared to trying to use native sites, particularly if your company or organization has multiple accounts on each platform.

Sysomos Expion is best suited, in my opinion, to offices where either you have only one moderator/manager OR where multiple users plan to manage a specific channel. Without live updates, it gets far too complicated for multiple users to manage the exact same workload.