Tapad

Tapad is a platform for cross-device B2C marketing, advertising, and attribution. The Tapad Device Graph provides a unified view of consumer behavior across personal computers, phones, tablets, and TV, and Tapad's Viewable Exposure Time (VET) algorithm helps users understand the ROI of their cross-device mix. Tapad also has an in-house creative team to design video ads on the user's behalf. Their cross-device DSP helps users target ads to the right audiences on the right devices, and TapadTV allows users to analyze and manage their TV ad schedule from within the app.