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Thinkific Reviews & Insights

Score8.1 out of 10

20 Reviews and Ratings

Top industries

Based on 3,798 HG Insights installations.

Community Insights for Thinkific

Synthesised from 31 verified reviews.


Synthesised from 31 reviews


This product overview synthesizes 31 recent reviews to provide a comprehensive assessment of Thinkific, focusing on user satisfaction, ROI, integrations, and competitive alternatives. Thinkific is primarily used as an online course platform, with 65% of reviewers employing it for this purpose. A significant portion of users, 32%, praise its ease of use. The platform addresses business needs related to training, education, and online course delivery, enabling users to scale their services and standardize training. Thinkific is also valued for its customer support, highlighted by 10% of reviewers. Thinkific's impact on business objectives is generally positive, with 23% of reviewers reporting increased income and sales. Ease of use for both creators and users is a key factor, cited by 16% of reviewers. Community engagement and revenue generation are also facilitated, according to 10% of reviewers. However, 10% of reviewers express concerns about ROI, particularly regarding the platform's cost relative to revenue. These users emphasize the need for active course management and periodic re-evaluation of alternative tools. Thinkific users often integrate it with other software, with 19% using Canva and 13% using ChatGPT. Other tools include Asana, Miro, and Microsoft PowerPoint, each used by 6% of reviewers. These integrations support design, content creation, project management, and presentation development. Alternatives like LearnWorlds and Absorb LMS were each mentioned by 6% of reviewers, providing context for the competitive landscape.


  • Ease of use for course creation and user experience
  • Effective for increasing income and sales (23% of reviewers)
  • Good customer support
  • Facilitates community engagement and revenue generation
  • Versatile integration with tools like Canva and ChatGPT
  • Concerns about ROI relative to cost (10% of reviewers)
  • Requires active course management to ensure profitability
  • Users need to actively evaluate alternatives if ROI is insufficient
What other products like Thinkific have you used or evaluated?

From 31 reviews

In a set of 31 recent reviews, users mentioned alternative platforms they have used or evaluated alongside Thinkific. LearnWorlds and Absorb LMS were each mentioned by 6% (2 of 31) of reviewers. These mentions provide context for understanding the competitive landscape and alternative solutions considered by Thinkific users.

Absorb LMS

LearnUpon, Absorb LMS, Zoho Backstage, WordPress, Salesforce CMS, Zoom Events & Webinars, HighLevel and Constant Contact

LearnWorlds

LearnWorlds, LinkedIn Learning (Lynda.com) and ClickFunnels

What positive or negative impact (i.e. Return on Investment or ROI) has Thinkific had on your overall business objectives?

From 31 reviews

This report analyzes 31 recent reviews to assess Thinkific's impact on overall business objectives. A significant portion of reviewers, 23% (7 of 31), report that Thinkific has led to increased income and sales. Another 16% (5 of 31) highlight the platform's ease of use for both course creators and users as a key factor in their success. Several reviewers, 10% (3 of 31), also praise Thinkific for facilitating community engagement and enabling revenue generation. However, a smaller segment, 10% (3 of 31), express concerns about achieving a satisfactory return on investment, particularly regarding the platform's cost relative to the revenue generated from courses. These reviewers indicate the need to actively manage their courses to ensure profitability and periodically re-evaluate alternative tools if the ROI is insufficient.

Increased income/sales

I have been able to sell many courses with ease.

Ease of use/Platform experience

ease of use for creators and users alike is key to our success

ROI concerns

I have to work harder to insure I get a monthly return on my investment.

Besides Thinkific, what other software do you regularly use? How likely would you be to recommend it to a friend or colleague?

From 31 reviews

This analysis of 31 recent reviews explores what other software Thinkific users regularly employ and would recommend. A notable 19% (6 of 31) of reviewers mentioned using Canva alongside Thinkific, while 13% (4 of 31) reported using ChatGPT. Other tools mentioned include Asana and Miro, and Microsoft Powerpoint, each cited by 6% (2 of 31) of reviewers. These tools appear to serve a variety of functions, from design and content creation to project management and presentation development, suggesting Thinkific users often require a diverse software ecosystem to support their online course creation and management activities.

Canva usage

Microsoft Powerpoint, Canva, iMovie

ChatGPT usage

Buffer, ChatGPT, Canva

Asana and Miro usage

Asana, Salesforce CRM Analytics, Salesforce Marketing Cloud, Figma, Miro, HubSpot CRM, ClickUp

Describe how you use Thinkific in your organization. What are the business problems the product addresses and what is the scope of your use case?

From 31 reviews

This report synthesizes 31 recent reviews to understand how users employ Thinkific within their organizations, the business problems it addresses, and the scope of its use cases. A significant portion of reviewers, 65% (20 of 31), utilize Thinkific as an online course platform. Many appreciate its ease of use, with 32% (10 of 31) mentioning this aspect. Thinkific is also used for training and education purposes by 23% (7 of 31) of reviewers. Some users leverage Thinkific for online course delivery (13%, 4 of 31). Customer support is also a notable feature, with 10% (3 of 31) of reviewers highlighting its positive aspects. These functions collectively enable users to scale their services, standardize training, and provide educational resources to both internal and external stakeholders.

Education and compliance

Thinkific is used to deliver structured online certificate programs in a specialized training context.

Online course delivery

Thinkific is used to deliver structured online certificate programs in a specialized training context.

Training and education

We use Thinkific for participant courses as well as staff trainings.

Reviews

50 Reviews

Start Using Thinkific If You're Not Already

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

I use Thinkific for my courses, digital download lead magnets, and digital workbooks. The business problems I solve are for job seekers, providing out-of-the-box thinking search strategies as well as leveraging AI for building new income streams for the everyday person even if they are not looking to leave their current employer. Thinkific allows me to create amazing landing pages, ability to email and create funnels, and so much more. It's a convenient one stop shop and I love it!

Pros

  • The accelerator program.
  • Providing tips on how to succeed using their platform.
  • User-friendly setup for putting together landing pages and course uploads.
  • The platform is very intuitive and you don't have to have tech skills to use the platform.

Cons

  • I wish bulk orders could be available for ALL plans not only the higher paying plans.
  • I wish I knew how SEO worked with Thinkific because I don't think I am doing it correctly.
  • I do a lot of searches in Google to figure out things like how to space in Thinkific for some of its features when working on my landing page. Apparently, there are some features that do not space and you have to use html to get the words to space in paragraph form and etc.

Likelihood to Recommend

I think Thinkific is very well suited if you want more control and not a ton of competition. It is very well suited if you want to create courses because it does an amazing job with providing course outline examples for you to stay organized and so forth. The only thing I would say where the courses might be less appropriate is if someone is expecting it to be like an udemy where people can see a ton of different course creators all in one place with course recommendations. Thinkific is not that type of platform and I LOVE that. On Thinkific, it almost feels like our site is our own ya know. I tried out other platforms and it just felt like you were competing with so many other people and could see other courses. Felt like being on a platter served with others. Thinkific just feels more unique in the sense it feels like when people come to your page, they are only seeing your page.

Overall a good tool

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use it as our course and resources platforms for teachers.

Pros

  • Catalogue of courses.
  • Tracking of progress.
  • Email capabilities.

Cons

  • Templates and design.
  • Navigation ease.

Likelihood to Recommend

Thinkific is more appropriate, in our organization's opinion, to scenarios in which you already have a navigation process in mind, all of your courses organized somewhere else. It is harder to use it to start from scratch. The user experience part needs to be added by us and there's not enough guidance on how to effectively do that.
Vetted Review
Thinkific
15 years of experience

Thinkific is a great platform

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

I use it for my online courses.

Pros

  • I like the costumer support
  • the design of the website very easy to use

Cons

  • I would like an integrated blog option included with every plan
  • I would like the gallery of photos with a better size design

Likelihood to Recommend

Is very easy to upload the videos and photos in the course. I don't like the photo gallery option in the landing page, it change the photos on a weird size, on my laptop it cut it up too much in horizontal. I don't like that the flow email on Thinkific doesn't have too much design and that the list of flow email doesn't include student who have bought courses already, it just includes the leads.
Vetted Review
Thinkific
1 year of experience

Thinkific Made It Possible Launching an Interior Design Education Platform

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

I use Thinkific as my education portal for my target audience of trade professionals working in the built environment.

Pros

  • Easy to use platform.
  • Easy to change and update contact.
  • Intuitive for my students.
  • Offers a variety of material to be uploaded like PDFs, images, videos etc.

Cons

  • In the payment portal, students purchasing my course should have the option to choose their preferred currency.
  • Opportunity to gather leads through a waitlist for future courses.
  • Task reminders related to students asking me questions - I often don't realize that a follow-up is required with posts in the community. Can the person posting click a button to indicate a general post or request action from the organizer/admin staff?
  • MOST IMPORTANT - help us market our course like other platforms do.

Likelihood to Recommend

I believe it's the best education platform for me.

Super easy for technology challenged business owners.

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

I have been struggling with starting an online training platform for over six years. :( I am super technology-challenged, and as a one-woman business owner (and I work full-time, as well), I needed an easy-to-learn solution for my training business. And I found it! Super easy, with great how-to instructions and videos, and a quick response to emails. I have also recorded my presentation, and it is just as user-friendly. I feel empowered and able. Thanks Thinkific!

Pros

  • Setting up the courses.
  • Help instructions.
  • Videos.

Cons

  • When you add a new user and the person reports not receiving the notification email, there is no way to resend it. I need to edit the user and cancel their account. Then add it back again.

Likelihood to Recommend

I think it is well-suited for companies like mine that offer a variety of courses. Not just one.

Thinkific is an excellent solution for course creators.

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

I use Thinkific to host my online painting courses and communities. As a former public school teacher, I found that Thinkific was the most user-friendly and organized to use, both for me and my students. I love the community feature where my students can upload their artworks and give and receive feedback. Their customer service is excellent, and they respond quickly to any questions or concerns you have. I would highly recommend Thinkific to anyone looking to host a course or community.

Pros

  • Organized & easy to upload course materials.
  • Excellent customer service.
  • Excellent hosting for communities.

Cons

  • Having a second community adds a lot to the yearly cost of Thinkific.

Likelihood to Recommend

Thinkific is well-suited if you want to host an online course and have a variety of materials, such as videos, PDFs, and assignments. A plus is that you can host a community linked to your course, making it easy to give feedback.

Highly recommend.

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

I began creating my online courses on Thinkific 5 years ago and have not regretted it. I started on a different platform but when I wasn't getting the support I needed, I went looking for something else and found Thinkific. Thinkific is easy to use, has great support and publishes training that supports a startup course creator like me. And it seems they are always working on new functionality which is very important and keeps me around, happily.

Pros

  • The courses and training offered is a game changer for startup course creators.
  • Ever improving and adding new functionality.

Cons

  • The community function is somewhat unusable for my students; I'm not sure if it's hard to find or what, but I have a tough time getting them to use it.

Likelihood to Recommend

I honestly can't think of a scenario where it wouldn't be appropriate.

Using Thinkific in Architectural Education

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

We use Thinkific to provide our nonprofit's courses on the internet; it does a good job of this; however directing users to the website + to buy the courses proves difficult; some users may find the sign-in process to long or difficult; another issue we have is Thinkific charges us a monthly fee which it taxes...even though we are a nonprofit; legally we are tax-exempt; we have been unable to resolve this;

Pros

  • Listing the courses works
  • Have an exam works...
  • The website set-up looks professional

Cons

  • It should not be charging a sales tax to a 501-c3 in the US which it continues to do;
  • Helping with marketing courses would be great - we don't really have the bandwidth for this...and find it challenging...
  • Not calling the courses 'Products' on the main course page - we requested Thinkific to change this...but was told it could not be done!

Likelihood to Recommend

I think the course program + questionnaires with it work well; it is getting people to sign up for our courses that is problematic for our non-profit; we could use help with marketing + developing strategies for that;
Vetted Review
Thinkific
1 year of experience

Thinkific a Great Product for Service Based Businesses

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

I use Thinkific to teach masterclasses that are combined with a course. It helps me save time by doing group coaching or teaching several people at once. Because I can record the courses, I only have to teach the class once or modify the videos and update the downloadable handouts without starting from scratch. I am also able to offer the same course or masterclass as a recording over and over each year.

Pros

  • Makes it easier to set up course
  • Makes it easy to schedule events through Zoom
  • Offer very good training on ways to use the Thinkific product

Cons

  • It's not as easy to set up a pre-order course. Titles can't be published without information added.
  • It's hard to figure out how to setup a landing page to test interest before spending time building a course.
  • It's hard to figure out how to customize the landing page with colors, etc.

Likelihood to Recommend

Thinkific is well suited for helping service oriented customers that I coach on ways to create passive income products. As well as, recording training courses for their employees, sales staff and in some cases providing information for customers. It can be used for training and teaching.
I may be less appropriate for product based businesses.

High quality product that allows us to expand our reach

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use Thinkific to provide on-demand classes to child care providers and families throughout Virginia. Our classes address how to increase the quality of child care, and educate families on the different types of care and how to assess quality. As we grow our platform, we will offer additional professional development opportunities for early childhood educators and child care professionals as well as educational resources for families.

Pros

  • User-friendly platform
  • Variety of options for different learning styles/presenting information
  • Analytics reports to assess how classes are doing

Cons

  • Built-in language translation features for content
  • More customizable reporting features to include multiple components on one report vs. having to pull several reports to get data
  • Ability to imbed hyperlinks on slide content

Likelihood to Recommend

Thinkific has allowed us to create and put together content for child care providers seeking to earn professional development hours and to grow their businesses. It has also allowed us to review analytics to determine how the classes are doing, and provide us the opportunity to reach out directly to users to offer additional assistance and share additional resources. We are also in the process of translating our course content into Spanish and wish we were able to do so directly in the platform instead of having to use a third party.
Vetted Review
Thinkific
1 year of experience