TrustRadius Insights for TINT are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
TINT solves a range of business problems related to social media event moderation, UGC curation, and legal compliance. With this platform, users can easily identify influencers, curate content, gain rights to UGC, and mitigate legal risk by ensuring appropriate consent and record retention of user approval. TINT also offers a centralized hub for UGC data relevant to each brand, which can be showcased on websites and other digital marketing channels seamlessly.
Moreover, TINT is used for managing entries and validating contests to see the excellent content created around their brand without increasing workload. By integrating UGC seamlessly on websites and running promotions through tint form submissions on experiences, TINT helps users improve brand awareness through social competitions. Furthermore, it allows users to leverage UGC across digital marketing channels by combining various stories from social media in one place, making it easy to access and send data in an effective way.
Overall, TINT helps businesses increase engagement with their social following while creating new revenue streams simultaneously. With real-time display of moderated social content during events, it increases involvement without needing a blog-style section on the front page of websites. By simplifying the process of finding and managing UGC, TINT has made legal compliance easier than ever before.
I led our Marketing team's efforts to use Tint event services for our annual user conference and a social media wall.
Pros
The social media wall became an instant hit at our conference.
The social media wall customization was excellent in terms of branding and customizations.
Cons
Customer service: it took 10 business days to get initial questions answered from our sales contact, Matt. After we purchased the mid-grade package that came with prioritized email responses, it took 4 hours to respond to an emergency issue. We were never informed that our LinkedIn accounts would not be compatible with the Tint platform, which is significant is this is one of your main sources for content generation. After being able to jump on to a call with Alex and Customer Success in the middle of a crazy busy conference, we were promised a follow-up call to see what could be done about billing. 2 emails later and no response. I just received responses to some tickets 30+ days after event ended. Do not pay for the mid-grade package. Your emails will not be prioritized. Be sure to double check that all social media platforms you intend to use are functioning with platform before purchasing.
The auto scroll feature is a bit abrupt in transitions and would advise smoother visual when sliding between social media posts.
Better improvement on duplicate posts and pictures - many still made it through filter and generated repetitive content.
Likelihood to Recommend
[Tint should] Improve response times in between initial quotes and questions to same-day support as promised. Overall, for our limited needs for a social media at hosted conference, it suited our needs, but would not have paid extra for customer support - you will be on your own for this one. Customer support was factored into cost, which is why it is difficult to recommend TINT.